
I’ve seen thousands of cover letters over the years, so let me give you the straight answer: a CV letter (or cover letter) should be a targeted, concise narrative that connects your experience directly to the job’s requirements. It’s not a summary of your CV – it’s a pitch. Start with a strong opening line that names the role and shows genuine interest. Then pick one or two key achievements from your background that match the job description, and explain how those results would benefit the employer. Use specific numbers if possible – for example, “increased sales by 20% in six months” or “managed a team of 15 across three locations.” Keep the tone professional but not stiff, and always close with a call to action, like “I’d love to discuss how my background aligns with your team’s goals.”
The biggest mistake I see is a generic letter that could be sent to any company. Tailor every single letter to the role and the organisation. Research the company’s values, recent projects, or industry challenges, and weave that into your letter. For example, if the company is expanding into a new market, mention your experience with market entry strategies. Also, address the letter to a specific person whenever possible – it shows you’ve done your homework. One more thing: keep it to one page. Recruiters spend an average of 7–10 seconds on a first scan, so make every word count. If you’re applying online, save your letter as a PDF with your name and the position in the filename – it’s a small detail that signals professionalism.

I remember writing my first CV letter after university – I was so scared of getting it wrong. But here’s what I learned: keep it short and honest. I used to copy-paste a template, but that never worked. Now I start with a simple sentence about why I’m excited about the role, then list two things I’m good at that match the ad. I even add a tiny personal touch, like “I’ve followed your company’s blog for years” – it makes me feel human. And I always proofread twice – once out loud. That catches the awkward phrases. Honestly, don’t overthink it. Just be yourself and show you’ve read the job description.

From my experience coaching people, the number one rule is: your CV letter is a sales document, not a biography. Focus on the employer’s needs, not your entire history. Pick the three most relevant skills from your CV and show how they solve a problem the company has. Use bullet points if it helps readability – but keep them short. Also, avoid clichés like “I’m a hard worker” – everyone says that. Instead, show it with a brief example: “I consistently met deadlines under pressure while handling multiple projects.” That’s concrete and believable.

As someone who screens dozens of applications each week, I can tell you what stands out. A clear, confident opening that directly addresses the job posting catches my eye immediately. For example, “Having successfully streamlined inventory processes for a similar-sized firm, I’m excited to bring that efficiency to your logistics team.” That shows you’ve read the ad and you understand the role. I also appreciate when candidates include a brief table of their key achievements in the letter – it’s easy to scan. But don’t overdo formatting; simple and clean wins every time.

I’ve been in the workforce for over 40 years, and I’ve seen fads come and go. But the fundamentals of a good CV letter haven’t changed: be respectful, be specific, and be brief. Lead with a polite greeting, state your interest clearly, then give one or two compelling reasons why you’re the person for the job. Never use a generic letter – it’s a waste of everyone’s time. And please, write in proper English. No emojis, no slang, no “I’m passionate” five times. Let your achievements speak. If you can do that, you’ll get noticed.


