
I’ve spent a lot of time helping people shape their CVs, and the single most important thing I’ve learned is that you need to tailor every single section to the specific job you’re applying for. Don’t just list your past responsibilities—focus on achievements and results. Start with a concise professional summary that mentions the job title and your key strengths. For example, “Results-driven project manager with 5 years of experience in agile delivery and cost reduction.” Then, under each role, use bullet points that start with action verbs and quantify outcomes whenever possible, such as “ a team of 8 to complete a project 20% under budget.”
Another critical point: formatting matters more than you think. Use a clean, reverse-chronological layout with clear headings. Avoid fancy fonts or graphics—they can confuse Applicant Tracking Systems (ATS). Stick to standard sections like Education, Experience, Skills, and Certifications. If you have gaps, address them briefly in a cover letter, not on the CV.
Finally, don’t skip the skills section. Include both hard skills (e.g., Python, data analysis) and soft skills backed by examples (e.g., leadership demonstrated by mentoring junior staff). Keep the CV to one page if you have less than 10 years of experience, two pages maximum otherwise.
For data, I’ve seen that tailored CVs have a 50% higher callback rate compared to generic ones. Here’s a quick breakdown of what recruiters prioritize:
| CV Element | Importance (out of 10) |
|---|---|
| Tailored to job description | 10 |
| Quantified achievements | 9 |
| ATS-friendly format | 8 |
| Relevant skills | 7 |
| Professional summary | 6 |
So, to make a CV for a job, start with the job description, reverse-engineer the keywords they use, and build your document around proving you match those requirements.

I’ve been on both sides of the hiring table, and I can tell you that the biggest mistake people make is using a one-size-fits-all CV. My advice? Keep it short and punchy. For a single job application, spend 30 minutes tweaking the headline and the first three bullet points under each past role to mirror the exact language in the job ad. That’s it. Recruiters scan for 6–10 seconds—make those seconds count.

When I advise job seekers, I always tell them to lead with a story. Sure, you need a clean layout and keywords, but the overall narrative should show a clear career progression. Pick two or three key achievements that align with the role you want, and build your CV around them. If you’re a career changer, use a summary paragraph to explain the pivot. That’s how you grab attention.

After 15 years in the workforce, I’ve learned that experience alone won’t sell you—you have to reframe it. For a new job, I condensed my long career into a “Career Highlights” section with three major wins, followed by a short list of recent roles. I also added a “Relevant Projects” box to show I could do the target job, even if my title was different. Keep it focused, not exhaustive.

I’ve seen thousands of CVs pass through ATS filters, and the number one tip is to match the job description’s exact phrasing. If they say “managed budgets,” don’t write “oversaw financials.” Use the same words. Also, a table of core competencies at the top can help both humans and bots quickly see you fit. Aim for a 90%+ keyword match. That’s how you get past the gatekeeper.


