
The best way to interview someone for a job is to use a structured, competency-based approach that focuses on past behavior as the best predictor of future performance. Instead of asking vague questions like “Tell me about yourself,” you should design questions that target specific skills required for the role. The core of this method is the STAR technique (Situation, Task, Action, Result), which encourages candidates to give concrete examples of how they handled real work situations.
Start by identifying the top 3-5 key competencies for the role, such as problem-solving, teamwork, or data analysis. For each competency, prepare two or three behavioral questions. For example, instead of asking “Are you good at teamwork?” ask “Tell me about a time you had to manage a conflict within a team to meet a tight deadline.” This forces the candidate to provide a specific story rather than a self-assessment.
To ensure fairness and reliability, use a standardized scoring rubric. After each interview, rate the candidate’s response to each question on a scale of 1 to 5. This reduces bias and makes it easier to compare candidates objectively. I also recommend leaving the first five minutes for small talk to ease nerves, and the last five for the candidate to ask questions—this reveals their level of interest and preparation.
Here is a simple structured interview scoring chart I use:
| Competency | Question Asked | Candidate Response (STAR) | Score (1-5) | Notes |
|---|---|---|---|---|
| Problem Solving | Describe a time you solved a complex problem. | Used data analysis to identify root cause... | 4 | Strong analytical thinking. |
| Teamwork | Tell me about a conflict with a colleague. | Mediated a disagreement over project scope... | 3 | Good communication, but slow to act. |
| Adaptability | Give an example of a sudden change in priorities. | Pivoted project focus based on client feedback... | 5 | Excellent flexibility and speed. |
Finally, always listen for 70% of the time and talk only 30%. The best insights come from the candidate’s stories, not your own explanations about the company. This structured method increases your hiring accuracy and reduces the risk of a bad hire, which can cost up to 30% of the employee’s first-year salary.

I focus on cultural fit over technical perfection. A candidate can be taught a software tool, but they can’t be taught how to be a good person. I always ask one simple question: “What kind of work environment makes you excited to get out of bed in the morning?” If their answer aligns with our team’s vibe—collaborative, fast-paced, or quiet—I know they’ll stay longer. I also look for curiosity. If they ask follow-up questions about my experience on the team, that’s a green flag. It shows they care about the people, not just the paycheck.

I’m all about simulating the actual work. For a marketing role, I’ll give them a fake product and 15 minutes to pitch a campaign idea. It’s not about a perfect plan; it’s about how they think on their feet. I’m looking for reasoning, not just the final answer. I also keep the tone light. I start with a genuine compliment about their resume to break the ice. A relaxed candidate is a more authentic candidate. If they’re too stiff, I can’t see their real personality.

I heavily on peer interviews. I bring in two potential teammates to ask their own questions. This gives me a different perspective on the candidate’s collaboration style. If the team says, “They were condescending,” I listen. I also pay close attention to how the candidate treats the receptionist or the person who brings them water. Manners are a huge indicator of emotional intelligence. I never ask trick questions. I believe in being direct and transparent about the role’s challenges right from the start.

For me, the interview is a two-way street. I spend the first 10 minutes selling the role and the company’s mission. Then, I ask them to take out their and show me a project they are genuinely proud of. I want to see the passion in their eyes. I also ask, “What is a feedback you received that was hard to hear, and how did you act on it?” This reveals their coachability. I don’t care about perfect answers; I care about self-awareness and growth mindset. That’s how you build a strong team.


