SEO / GEO & Analytics

Description

If for you organic positioning is no longer just about competing to rank first on Google—but rather about earning brand recommendations—we need to talk. At WAM, we’re not looking for a traditional SEO specialist who only focuses on search volume and meta tags. We seek an SEO \& GEO Specialist with an advanced analytical and technical profile—someone capable of merging the foundations of technical SEO with emerging Generative Engine Optimization (GEO) strategies. Your role will help ensure that brands are not only visible in traditional search engines but also lead digital presence across new AI-powered search ecosystems and conversational assistants. **What we expect from you:** SEO \& GEO Strategy: * Design and execute strategies aimed at increasing visibility and authority in traditional search engines and AI-based response engines. * Define entity-based strategies, semantic relationships, and structured data markup (*schema.org*) to improve brand comprehension by LLMs. * Conduct in-depth technical SEO audits (indexability, content, data quality) and implement improvements fully autonomously. * Develop digital notoriety strategies through advanced evaluation of *backlinks*, brand mentions, and external trust signals. Advanced Analytics and Measurement: * Configure, audit, and manage advanced measurement and attribution environments using Google Analytics 4, Google Tag Manager, and Looker Studio. * Define new KPIs and measurement models that integrate traditional SEO performance with emerging visibility indicators in generative ecosystems. * Design dashboards and executive reports that translate complex metrics into actionable business *insights* and recommendations. **We grow with you, and we care for you:** * **Flexible schedule:** Balance between your personal and professional life. * **Remote work:** Hybrid model. Office attendance Monday to Wednesday; remote work on Thursday and Friday. * **Salary range:** Annual gross salary between €30K and €35K. * **Special days:** A free day on your birthday and on December 24th and 31st. * **Equality Plan:** We promote equitable participation, respect, and fair opportunities for all individuals. * **Flexible Compensation:** Access our plan via Cobee. * **Professional Development:** A personalized development plan aligned with your profile and interests. * **Intensive work schedule:** Fridays until 3:00 PM. Additionally, during summer (June 22 to September 11) and Christmas (December 21 to January 8), working hours are 8:00 AM–3:00 PM. **Prerequisites you must meet:** * Education: Bachelor’s degree in Communication, Advertising, Marketing, or Business Administration. Master’s degrees or specialized training in Digital Marketing, SEO, or Analytics are valued. * Experience: Minimum 3 years’ experience in technical SEO and digital analytics projects. * Technical SEO expertise: Proficiency in robots.txt, sitemaps, redirects, .htaccess, Core Web Vitals optimization, and basic HTML, CSS, and JavaScript applied to SEO. * Large-scale crawling: Advanced use of Screaming Frog (crawling thousands of URLs, custom extractions, and API integrations). * Analytics and implementation: At least 3 years’ experience configuring GA4, Google Tag Manager, and Looker Studio at an advanced level. Ability to audit measurement setups from scratch. * AI and semantic mindset: Solid understanding of how generative models process and prioritize web information (entities, digital authority, and trust signals). **\+1 if you have:** * Prior hands-on experience with GEO projects or AI presence monitoring tools. * Knowledge of CRO, conversion optimization, and in-depth server *log* analysis. * Advanced JavaScript skills and experience with semantic analysis or NLP tools.