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Trabajando estrechamente con equipos multifuncionales, incluidos Marca, Marketing Comercial y Digital, definirás prioridades, impulsarás tráfico y apoyarás a los mercados locales con soluciones creativas de medios basadas en datos. Este dinámico puesto ofrece la oportunidad de moldear nuestra presencia digital, fomentar la colaboración y desbloquear el crecimiento mientras continuamos implementando nuestra estrategia de búsqueda en nuevos mercados en 2026\\.\nPrincipales responsabilidades:* Liderar la estrategia de búsqueda pagada de la marca para alcanzar KPI digitales y lograr resultados sólidos en Google Ads, centrándose en Búsqueda y otros tipos de campañas.\n* Colaborar con gestores digitales y de medios para educar a los interesados y definir estrategias de medios efectivas.\n* Implementar, optimizar y supervisar campañas, estableciendo prácticas recomendadas y promoviendo mejoras continuas mediante pruebas y análisis.\n* Presentar información estratégica y el rendimiento de las campañas a ejecutivos, asegurando la alineación en cuanto a KPI y objetivos de marketing.\n* Colaborar con agencias y equipos de análisis para la configuración de campañas, seguimiento y medición del rendimiento.\n\n\nRequisitos:* Sólidos conocimientos estratégicos, habilidades de análisis de datos y optimización, con experiencia en medición de rendimiento multiplataforma.\n* Experiencia gestionando campañas de Búsqueda Siempre Activa\n* Demostrado éxito en la mejora de eficiencias de marketing y ROI/ROAS en mercados internacionales.\n* Alta capacidad para analizar métricas de medios y ofrecer conclusiones accionables tanto para actividades digitales pagadas como no pagadas.\n* Trayectoria comprobada en la gestión de relaciones con agencias y en trabajar dentro de organizaciones globales y matriciales.\n* Profundo entendimiento de los fundamentos de marca y gestión de insights.\n* Competencia en Google Ads, Search Ads 360, Google Analytics, Amazon AMS y herramientas de medición de terceros, con experiencia en estrategias avanzadas de puja y automatización.\n* Persona creativa, proactiva, detallista y orientada al trabajo en equipo, con un enfoque centrado en el consumidor y orientado a resultados.\n* Experiencia demostrada en planificación y gestión de campañas integradas y multicanal en entornos de agencia o internos.\n\n\nLo que obtendrás a cambio\nEste puesto ofrece un paquete salarial y compensación competitivos, junto con flexibilidad para equilibrar compromisos personales. Tendrás la oportunidad de ayudar a construir una función de clase mundial, trabajando con marcas de confianza que impactan la vida diaria y los negocios. Si buscas trabajo significativo y oportunidades de crecimiento, este puesto ofrece desafíos y una fuerte conexión con el propósito de la empresa.*No solo construimos el mundo, también creamos tecnología innovadora.*\nUnirte al equipo de Stanley Black \\& Decker significa trabajar en un entorno innovador, impulsado por la tecnología y altamente colaborativo, respaldado por más de 58.000 profesionales en 60 países alrededor del mundo. Aquí tendrás la oportunidad única de impactar en algunas de las marcas más icónicas del mundo, incluyendo STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS y Black \\+ Decker. Tus ideas y soluciones tienen el potencial de llegar a millones de clientes mientras trabajamos juntos para escribir el próximo capítulo de nuestra historia. Ven y construye con nosotros, y lleva tu carrera a nuevas alturas.\nQuiénes somos\nSomos la compañía de herramientas más grande del mundo. Somos visionarios de la industria. Estamos resolviendo problemas y avanzando en el oficio de la fabricación mediante tecnología innovadora y nuestra Iniciativa Industria 4\\.0. Estamos comprometidos a garantizar que nuestros productos y servicios de “fábrica inteligente” de última generación ofrezcan mayor calidad a nuestros clientes y un mayor valor ambiental y social para nuestro planeta. Somos únicos en que tenemos una rica e histórica trayectoria que se remonta a 1843, pero eso no nos ha impedido evolucionar hacia una empresa vibrante, diversa y de crecimiento global.\nBeneficios y ventajas globales \n\nSerás recompensado con un salario competitivo más beneficios y prestaciones específicas según el país de contratación.\nLo que también obtendrás\nOportunidades de carrera: Las trayectorias profesionales no son lineales aquí. Ser parte de nuestra empresa global con más de 60 marcas te brinda la posibilidad de crecer y desarrollar tus habilidades en múltiples caminos profesionales.\nAprendizaje y desarrollo: \n\nNuestra filosofía de aprendizaje durante toda la vida significa que tendrás acceso a una amplia gama de recursos educativos de vanguardia, incluyendo nuestra Academia Lean y universidad en línea (donde puedes obtener certificados y especializaciones de colegios y universidades reconocidas).\nCultura diversa e inclusiva: \n\nNos enorgullece ser un lugar increíble para trabajar. Respetamos y abrazamos las diferencias porque así es como se realiza el mejor trabajo. 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