Media Specialist

Description

Job Summary: P&G is seeking a Digital Specialist - AMZ to execute digital media campaigns, pursuing partnerships and efficiencies in brand media plans. Key Responsibilities: 1. Manage Amazon Search and AMZ DSP for P&G brands. 2. Analyze and continuously optimize the performance of digital campaigns. 3. Lead innovation projects and digital testing plans. Location MADRID, Spain Category Brand Management/Marketing Job Id R000154136 Job Type Full time Experienced Professionals **Job Location** MADRID GENERAL OFFICE**Job Description** Hello, we are P\&G, and we’re thrilled that you’re reviewing this job opportunity. P\&G serves consumers worldwide with one of the strongest portfolios of trusted, high-quality, and market-leading brands, including Pantene, Ariel, Fairy, and Oral\-B. P\&G operates in 70 countries and has over 100,000 employees globally. You can visit www.pg.com to learn the latest news and information about P\&G and our brands. Together, we will continue to make a difference for nearly 5\.000 billion consumers every day. Sounds great, right? We invite you to apply and join our media team. The primary responsibility of a Digital Specialist \- AMZ is to execute digital media campaigns on time and with internal controls, constantly seeking partnerships and efficiencies across brand media plans and vehicles (social, i\-video, search). Additionally, you will take ownership of specific projects related to digital innovation and testing plans. **WHAT WILL YOU DO AS A DIGITAL SPECIALIST?** * You will be responsible for managing Amazon Search and AMZ DSP for P\&G brands, ensuring end-to-end campaign implementation. * Analyze, monitor, and continuously optimize key performance benchmarks—including keyword bidding, daily/monthly account budget caps, impression share, quality score, CTR, conversion rate, and other critical metrics—and proactively provide strategic recommendations to achieve campaign goals and improve performance. * Stay ahead of competitors by regularly analyzing and documenting trends across search platforms, social media, and PPC on web and mobile platforms, and continuously adopting new and improved best practices. * Ensure excellence in digital media execution (brand awareness and performance), lead the process from start to finish, and meet established objectives. * Pursue efficiency and ensure harmony among digital media vehicles. * Engage with external partners to stay informed about industry and consumer trends. * Collaborate with marketing technologists to deliver a consumer-centric data strategy—knowledge of data usage, audiences, and technologies required. * Lead projects related to innovation and digital testing plans. **Job Qualifications** **Work Experience** * Required: Campaign setup, optimization, and reporting for digital campaigns. * Preferred: Experience working with fast-moving consumer goods (FMCG) companies. * Demonstrated experience in a similar role. * Proven experience with AMZ. **Skills and Qualifications Required** * Responsible, independent, organized, curious, dedicated, analytical. * Intermediate English proficiency. **Software, Equipment, and Tools** * Required: Microsoft Office suite. Digital buying platforms such as Google AdWords, Facebook Business Manager, etc. * Preferred: Adserving \& Audit Tools management (Flashtalking, MOAT, Nielsen DAR). **At P\&G \#weseeequal** We are an equal opportunity employer and value diversity within our company. At P\&G, we strive to build a culture where everyone feels welcome, included, and able to be their authentic selves at work. We guarantee that individuals with disabilities receive the reasonable accommodations necessary to participate in the job application process or interviews. Please click here if you require an accommodation during the application process. We ask that you please wait for our response to your accommodation request before proceeding with the online assessment; thank you in advance for your patience. If you have any questions, you can learn more about us here: https://www.pgcareers.com/ **Job Schedule** Full time**Job Number** R000154136**Job Segmentation** Experienced Professionals