MARKETING MANAGER

Description

***"The world is yours with Meliá"*** Discover an unlimited path at Meliá, where growth and development opportunities are endless. Immerse yourself in a journey that will take you to work across multiple countries and become part of our extensive global family. **Discover some of the benefits we offer:** * **My MeliáRewards:** Participate in our exclusive loyalty program, enjoying unique benefits and advantages. * **My MeliáBenefits:** Take advantage of flexible compensation and exclusive discounts on a wide variety of products and services, promoting an active and healthy lifestyle. **MISSION:** Development of the **MARKETING PLAN** for hotels in alignment with brand vision and in collaboration with the Marketing Partner, focusing on positioning hotels in local and international markets. Additionally, this role is responsible for implementing the hotel’s cultural and gastronomic activity calendar, which serves as the content platform to execute the communication, sales, and public relations strategy within the luxury strategy. The candidate must have experience in **Marketing, Communications, and PR**, along with deep knowledge of the latest trends in entertainment, culture, gastronomy, wellness, etc., both locally and internationally. The candidate will conceptualize exceptional events, activations, and experiences to capture the target audience’s interest and position both hotels and brands, with a strong focus on communications, social media, and PR. Activations will be managed jointly with local, national, and international partners and in collaboration with the Marketing Partner, always aligned with the **Sales and Operations** strategy. **COMMUNICATION & PR:** * Creation and maintenance of hotel Press Kits, ensuring they are always updated with the latest news from melia.com. * Management of all press, influencer, and creative-profile requests. * Daily communication with PR and social media agencies to promote hotel activations. **SOCIAL MEDIA:** * Creation of RFPs for hotel social media agencies. * Participation in monthly meetings alongside the Marketing Partner and brand teams to ensure compliance with guidelines. * Review of weekly calendars to guarantee content meets image standards and tone-of-voice requirements. Supervision of agency content and proposal of new ideas based on trends. * Selection and approval of influencer stays together with the Social Media and PR teams. * Identification/creation of “social touchpoints” (e.g., Instagrammable spots) within the hotel to encourage guest interaction with the brand and use of hashtags. **PARTNERSHIPS:** * Single point of contact for hotel partnerships, ensuring adherence to the marketing plan. **F&B PROMOTION & EVENTS (in collaboration with the F&B team):** * Development of the F&B marketing plan (when the outlet is strategic). * Creation of F&B identity. * Generation of communication synergies with the F&B operator and the brand. * Identification of collaboration opportunities (live music, DJs, etc.) and coordination of events together with the F&B / Guest Experience Director. * Attention to key customers, VIPs, press, and influencers. **PHOTO & VIDEO SHOOTINGS:** * Organization, coordination, and material selection for photo and video shoots (editorial and product). * On-site attendance at shoots. * Ensuring correct usage of content across all channels. * Supervision of styling, props, and hotel requirements, coordinated with the Marketing Partner and aligned with brand standards. **MELIA.COM:** Ensure all hotel content is up-to-date on MELIA.COM and other key channels (via the Marketing Partner). **BRAND/HOTEL PRESENTATIONS:** * Creation and updating of presentations for employees, aligning the entire team with the marketing strategy. * Creation of presentations for partners. **SALES MATERIALS AND DESIGN:** * Development of promotional materials (promotions, fact sheets, presentations, trade fairs, etc.). * Mandatory collaboration with suppliers approved by the brand team. **BUDGET:** Control and execution of the marketing budget, reporting progress to the Marketing Partner and working closely with the Sales Director and General Manager throughout the year. **At Meliá, we are all VIPs** *At Meliá Hotels International, we champion* ***equal opportunities*** *for* ***women and men*** *in the workplace, backed by management commitment and principles embedded in our Human Resources policies. Furthermore, we value disseminating across all staff a corporate culture committed to effective equality and raising awareness about the need for joint and global action.* *We reinforce our commitment to* ***equality and diversity****, avoiding any form of discrimination—especially that related to disability, race, religion, gender, or age. We believe that* ***diversity and inclusion among our workforce are fundamental to our success as a global company****.* *Moreover, we support the sustainable growth of our sector through a socially responsible human team. In this regard, our motto is “****Toward a sustainable future, from a responsible present****.” Thanks to all our colleagues, we make it possible.* To protect you and prevent fraud during recruitment processes, we invite you to review our recommendations on the "**Protect Your Application**" page. If you want to be “**Very Inspiring People**”, follow us on: **INSTAGRAM** **–** **TIKTOK** **–** **LINKEDIN** **–** **INDEED** **–** **GLASSDOOR**