Marketing and Communication Manager

Description

Job Summary: We are seeking a creative and strategic Marketing and Communication leader with digital vision to enhance brand positioning and direct bookings at our hotel. Key Highlights: 1. Lead the hotel's marketing and communication strategy. 2. Boost brand positioning and growth of direct bookings. 3. Work in a dynamic, creative, and collaborative environment. **Description:** ---------------- **Are you passionate about marketing, communication, and the digital world?** **Are you motivated to build brands, connect with people, and create memorable experiences?** At our hotel, we seek a creative, strategic, and digitally minded professional to lead the Marketing and Communication department, driving brand positioning and growth of our direct bookings. If you enjoy combining strategy, creativity, analytics, and teamwork, this could be your next professional challenge. **What will you do in this role?** You will be responsible for leading and developing the hotel’s marketing strategy, working directly with Management and coordinating closely with the Commercial team. **Your key responsibilities will include:** Strategy and Positioning Design and implement the hotel’s overall marketing strategy. Build and strengthen brand identity across all channels. Analyze market trends and identify new growth opportunities. Digital Marketing and Communication Define and execute the Social Media strategy (organic and paid). Create compelling content (text, images, and videos) for campaigns and social media. Oversee the website and other digital channels to optimize user experience and direct booking conversion. Campaigns and Visibility Plan and supervise advertising campaigns, promotions, and special initiatives. Collaborate with media outlets, travel bloggers, and influencers to enhance hotel visibility. Coordinate photography sessions and audiovisual production. Reputation and Community Manage and optimize the hotel’s online reputation. Engage with guests and the digital community on social media. Identify and develop a network of brand ambassadors. Management and Analytics Analyze campaign performance and optimize return on investment. Manage the marketing budget efficiently. Optimize the hotel CRM to improve customer segmentation and loyalty. Internal Communication and Sustainability Support the HR department in internal communication. Promote the hotel’s sustainability best practices across various channels. **Requirements:** --------------- **What are we looking for?** **We would like to welcome someone who:** Has a degree in Marketing, Advertising and PR, Business Administration, or a related field. Has a high level of English proficiency. Has prior experience (at least 2 years) in marketing, preferably in the hospitality or tourism sector. Has experience in eCommerce, social media, and digital tools. Has knowledge of branding, communication, and design. **And, above all, someone who is:** Analytical and organized Creative and proactive An effective communicator Results-oriented A strong team player **What do we offer?** The opportunity to lead the hotel’s marketing and communication department. Active participation in the brand’s growth and positioning strategy. A dynamic, creative, and collaborative work environment. Opportunity to develop innovative digital marketing and branding projects. A role with direct impact on guest experience and hotel reputation. **Would you like to join our project?** If you are passionate about marketing, communication, and the hospitality industry—and want to leave your mark on a distinctive brand—we would love to meet you.