Chief Marketing Officer

Description

Hello! We're on the hunt for the next superstar to join our team as **Chief Marketing Officer**. Welcome to Sesame HR, **the digital solution revolutionizing the way Human Resources teams, managers, and companies streamline their personnel management processes**, all from one single platform. Before diving into what we're looking for, we've put together a video introduction to give you a taste of who we are, hoping to show you why we'd be a great fit **Press play!** **What we expect from you?** The CMO will be responsible for developing and executing **Sesame's global marketing strategy to drive brand awareness, lead generation, and customer acquisition**. This role will be pivotal in positioning Sesame as a market leader in the HR tech space, with a focus on expanding into new international markets, particularly in regions such as Latin America and beyond. The CMO will lead a diverse marketing team, collaborate with cross\-functional leaders, and ensure alignment with business goals while driving measurable growth. **Key Qualifications**: * **10\+ years** of **marketing experience**, with at least **5 years** in a **leadership role** within a **SaaS** company (preferably HR tech or B2B). * Proven track record of driving significant growth in **international markets**. * Strong understanding of **digital marketing strategies**, **demand generation**, and **customer acquisition**. * Experience leading **brand positioning initiatives** and establishing thought leadership in a competitive market. * Demonstrated success in managing and scaling marketing teams in a high\-growth environment. * Data\-driven mindset with the ability to make strategic decisions based on analytics and performance metrics. * Excellent communication, leadership, and project management skills. * Fluent in **English**; additional language proficiency, particularly in Spanish or Portuguese, is a plus. * Experience in expanding into **Latin American markets** (particularly Brazil) is highly desirable. ‍‍**Key Responsibilities**: * **Develop and execute global marketing strategy:** Lead the creation and implementation of a comprehensive marketing plan aligned with business objectives to drive growth in existing and new markets. * **Brand positioning and awareness**: Elevate Sesame's brand presence in the global HR tech market, building a strong and recognizable brand identity across multiple regions. * Lead **strategic communication** to build and maintain a strong brand identity. Develop and implement integrated marketing campaigns across PR, content, and social media to engage with the target audience and drive business growth. * **Demand generation:** Oversee multi\-channel demand generation campaigns, ensuring a steady flow of high\-quality leads to support the sales pipeline. * **Market expansion:** Collaborate with the executive team to support international expansion, with a particular focus on markets such as Brazil and other emerging regions. * **Digital marketing**: Lead digital initiatives, including SEO/SEM, social media, content marketing, and email marketing, optimizing performance for customer acquisition and retention. * **Customer insights and segmentation**: Utilize data\-driven insights to understand customer behavior, refine targeting strategies, and drive personalization across marketing efforts. * **Collaboration with sales:** Work closely with sales leadership to align marketing and sales goals, ensuring consistent messaging and optimizing the lead handover process. * **Product marketing**: Oversee product marketing efforts, ensuring go\-to\-market strategies for new features, services, and partnerships are successful. * **Team leadership**: Build, mentor, and lead a high\-performing marketing team, fostering a culture of innovation, accountability, and results. * **Budget management**: Oversee marketing budgets and allocate resources effectively to maximize ROI. * **KPIs and reporting:** Track and report on key marketing metrics, ensuring transparency on campaign performance and overall impact on business growth. **Why working at Sesame HR is a unique opportunity?** * **Flexible Hours** : Tailor your work schedule to fit your life. We value your time as much as our own and strive for you to achieve a healthy work\-life balance. * **Flexible Pay** : Personalize part of your salary and get real\-time advances to meet your needs. **And to sweeten the deal of coming to the office...** * **On\-site Gym** : With our fully equipped gym, you can squeeze in a workout whenever suits you best, right here. Say goodbye to excuses! * **In\-house English Classes**: If you've been longing to watch your favorite shows in their original version, enhance your English with our accessible and competitively priced classes. **Diverse Food Options** : Forgot your lunchbox or not in the mood to cook? Our cafeteria, sandwich bar, and daily specials have got you covered. * **Wellness Services ‍:** Self\-care is paramount! Enjoy in\-office manicure, hairdressing, and physiotherapy services because you deserve the best. Join our team and experience the unique work culture at Sesame HR. Are you up for the challenge?