Marketing Specialist

Description

Job Summary: We are seeking a Marketing Specialist to plan, execute, and optimize digital marketing strategies, driving lead generation and brand visibility in collaboration with internal teams. Key Highlights: 1. Experience in digital marketing within SaaS or B2B environments 2. Essential knowledge of Webflow and technical SEO 3. Use of AI to optimize digital marketing processes **About the Company** ----------------------------- **Septeo: We stand together, work together, and transform together.** But our ambition doesn’t end there. We aim to become indispensable across Europe — for Septeo to be on everyone’s lips. We are already present **behind every important life moment**, thanks to the software we develop and used by millions of people: a real estate purchase, a wedding, starting a business, a trip… It’s a huge responsibility, don’t you think? It’s our responsibility. And perhaps, soon, yours too. **Ready to embark on this adventure?** **Job Description** -------------------------- We are looking for a Marketing Specialist responsible for planning, executing, and optimizing digital marketing strategies to drive qualified lead generation, pipeline growth, and brand visibility — working closely with sales, product, and content teams. Responsibilities * Execute multichannel digital marketing campaigns (paid media, SEO, social media) to increase visibility, engagement, and qualified lead generation. * Manage and optimize paid acquisition campaigns (Google Ads, LinkedIn Ads, Meta Ads, etc.). * Collaborate on lead generation and lead nurturing strategy for SaaS products. * Analyze campaign and funnel performance using KPIs. * Edit and optimize web content in Webflow, maintaining and improving existing pages while ensuring their proper functionality. * Apply SEO and GEO principles to maximize web content visibility and relevance. * Familiarity with marketing automation and CRM tools (HubSpot, Salesforce, Marketo, or similar). * Utilize AI tools to optimize digital marketing processes, improve operational efficiency, and support continuous campaign performance improvement. * Support product launches and go-to-market campaigns. * Collaborate on creation and distribution of digital assets — independently designing simple assets (Adobe Creative Suite, Canva, Figma) and coordinating materials with the design team. * Assist in organizing and executing corporate events. **Requirements** -------------- * Bachelor’s degree in Marketing, Advertising, Business Administration, or related field. * Experience in digital marketing within **SaaS or B2B** environments. * **Webflow proficiency is mandatory**, for ad-hoc editing and optimization of landing pages or web content. * Knowledge of **technical SEO and content marketing**. * **Proven experience in paid media**. * Proficiency in analytics and productivity tools, especially **Excel, PowerPoint, Google Analytics, and BI platforms such as Power BI or Looker**, to build dashboards, reports, and track marketing and sales metrics. * **Demonstrable experience using AI tools applied to digital marketing** (campaign optimization, content generation and testing, data analysis, etc.). * Experience with tools such as HubSpot, SEMrush, Ahrefs, Hotjar, or similar. * Strong analytical ability and results orientation. * Familiarity with design tools such as Adobe Creative Suite, Canva, Figma. * Languages: **Native Spanish, English B2 level required**, French is a plus. * **Proactive, organized, and solution-oriented profile**, capable of managing multiple projects simultaneously. **Additional Information** ------------------------- * Permanent contract and job stability * Stable project * Environment that values quality and continuous improvement * Real growth opportunities * Competitive salary aligned with your experience * Collaborative, dynamic, and technology-driven workplace * Central office with modern facilities and excellent location