Paid Search Specialist (SEM)

Description

Digital marketing has evolved from a line item in a budget into the growth engine for brands. Yet, amid countless tools, data points, and channels, many companies need a partner to connect all the pieces: strategy, technology, execution, and results. Adsmurai has become that partner. We are a **Growth\-Tech Partner**. We combine proprietary technology, data, artificial intelligence, and expert judgment to transform marketing into a scalable growth system. We design, build, and optimize the complete system that enables a brand to grow better—because we believe growth comes not from running more campaigns, but from connecting the pieces more effectively. Our platform, the **Adsmurai Marketing Platform**, serves as the brain of it all. It centralizes campaign management, data, audiences, and feeds, enabling brands and agencies to scale results through automated and intelligent strategies. It integrates multiple sources, platforms, and KPIs in real time, automates catalogs and creatives, and analyzes e\-commerce, CRM, and media data to optimize advertising effectiveness. With a culture rooted in excellence, agility, and collaboration, we foster an environment where bold innovation and efficiency generate transformative results. Our team—comprising over 460 experts—is pivotal to this technological revolution. We are an official partner of **Meta, Google, Pinterest, and TikTok**, and a trusted reference for leading brands in retail\-fashion, luxury, education, and sports. We operate offices in Barcelona, Málaga, Bogotá, and Madrid, setting the global standard for efficiency and excellence in digital marketing. We are seeking a Senior **Paid Search Specialist (SEM)** with at least 3 years of experience to join our team in Madrid. **Key responsibilities:** * Identify clients’ needs, challenges, and opportunities, delivering solutions to improve their accounts. * Detect and leverage business opportunities (up\-selling/cross\-selling). * Manage and optimize SEM campaigns based on insights. * Create reports and deliver qualitative and quantitative analysis grounded in performance results. * Develop and present strategic proposals to current and prospective clients. * Build strong relationships with client teams. **You’re a great fit if:** * You are strategic with an analytical mindset and enjoy working with data. * You are proficient with tools such as GA4 and Google Merchant Center Next. * You have experience managing full\-funnel campaigns in Google Ads. * You stay up\-to\-date with the latest SEM trends and best practices. * You have experience with Search Ads 360\. * You have demonstrable experience using Excel/Spreadsheets. * You have at least three years of hands\-on SEM campaign management experience. * You have experience building automated reports and dashboards (e.g., Looker Studio). **Bonus points if you also have:** * Knowledge of app analytics tools (Firebase, Adjust, AppsFlyer). * Experience managing and optimizing campaigns on Bing Ads and/or Amazon Ads. * Google Ads and/or GA4 certifications. * Knowledge of Google Tag Manager (GTM). * Advanced proficiency with measurement and attribution tools such as Google Analytics 4, Floodlights, and other integrated systems. * An international mindset—and fluency in English (spoken and written) is a plus. Additional languages are valued (Russian, Italian, French, Portuguese, Polish, Arabic, etc.). * Exceptional interpersonal skills and an enthusiastic, practical approach. **What we offer:** * Permanent employment contract. * Flexible start and end times. * Hybrid work model (2 remote workdays per week). * Reduced working hours on Fridays, from mid\-July through August. * 23 vacation days (\+1 additional day per year of seniority). * A personal day off on your birthday. * Continuous training and professional development via our Career Development Plan. * Access to AdsmuAcademy (our internal employee learning platform). * Team activities and after\-work events. * English classes. * Gym membership partnership (WellHub). * Flexible compensation plan: meal vouchers, transportation allowance, and private health insurance. **Our core values:** * **Make things happen:** We apply data\-driven reasoning to decision\-making. We manage initiatives end\-to\-end and remain relentlessly results\-oriented. * **Walk, run, fly:** We fuel proactivity by executing ideas. We set ambitious goals, maintain curiosity, and embrace failure as part of growth. * **Passionate players:** We approach our work with positivity and passion, demonstrating perseverance and pride in everything we do. * **Work together:** We build trust\-based relationships founded on honesty. We listen, empathize, and respect others. Our culture aligns with universal values of freedom, cooperation, and self\-actualization. Every day, we strive to ensure equal opportunity for everyone—regardless of gender, ethnicity, nationality, sexual orientation, political or religious beliefs—and we will never endorse any discriminatory action. Adsmurai was born in 2014 from a conversation among friends, and we continue striving to preserve and convey that positive spirit, turning it into a cornerstone of our culture.