### **About Ververica** We're the leading commercial provider of stream processing solutions and the original creators of Apache Flink®, the world's most advanced stream processing framework. Recognized as a Forrester Wave Leader, we help enterprises process real\-time data at massive scale. Our customers include some of the world's largest companies across financial services, e\-commerce, telecommunications, and technology sectors. We've transformed our marketing function from zero to top\-quartile performance in just 18 months. Now we're scaling: building an AI\-enabled, highly\-leveraged marketing team that punches above its weight class. ### **The Opportunity** As our Demand Generation Manager, you'll own pipeline growth and conversion optimization \- our top strategic priority. You'll design and execute full\-funnel demand generation strategies, build sophisticated ABM programs for enterprise accounts, and partner closely with Sales to dramatically improve our MQL SAL conversion rate. This is a high\-impact individual contributor role where you'll have direct influence on company revenue. You'll work with a small, talented team, leverage AI for efficiency, and occasionally manage agency partnerships. Why this role matters: Every SAL you generate directly impacts bookings. Every point of conversion rate improvement translates to significant revenue growth. This isn't a "spray and pray" volume game: it's strategic, targeted, results\-driven marketing. What you will do: **Pipeline \& Conversion Optimization (Your \#1 Priority)** Own MQL* SAL conversion improvement Design and execute full\-funnel demand generation strategies (awareness consideration* decision) * Build and continuously optimize lead nurture programs across multiple touchpoints * Conduct deep funnel analysis to identify conversion gaps and opportunities * Create cohort analysis and testing frameworks to improve conversion at each stage * Report on pipeline metrics, forecasts, and conversion trends to leadership **Account\-Based Marketing (ABM) Programs** * Develop and execute ABM strategies across two tiers: 1:few, and 1:many * Collaborate closely with Sales to identify and prioritize target accounts * Create personalized, multi\-channel campaigns for high\-value enterprise accounts * Partner with Field Marketing Manager to incorporate physical events to ABM initiatives * Track account engagement, progression, and influence on pipeline * Build account intelligence and insights using AI tools for personalization at scale **Marketing Automation \& Technical Execu**tion * Build sophisticated campaigns, primarily in HubSpot (workflows, emails, landing pages, forms) * Implement and continuously refine lead scoring models based on Sales feedback * Create advanced segmentation and targeting strategies for different personas and stages * Design marketing automation workflows that nurture leads efficiently * Ensure proper tracking, attribution, and data quality (up to MQL stage only) * Set up conversion tracking, UTM parameters, and campaign performance measurement **Paid Media** * Provide strategic direction, campaign briefs, and audience targeting guidance * Be accountable for paid media results (LinkedIn Ads, Google Ads, retargeting) * Collaborate with Creative Director on ad creative development * Review campaign performance weekly and optimize budget allocation across channels * Ensure paid media campaigns align with broader demand generation strategy and messaging * Make data\-driven decisions on continuing, expanding, or adjusting agency partnership **Sales Partnership \& Alignment** * Continuously refine MQL and SAL definitions based on what actually converts to opportunities * Provide Sales enablement on campaign messaging, target accounts, and lead context * Establish closed\-loop reporting and feedback mechanisms between Marketing and Sales * Act as the bridge between Marketing and Sales: you speak both languages fluently **Analytics, Reporting \& Optimization** * Maintain performance dashboards for demand generation activities Track KPIs: MQL volume, MQL* SAL conversion, cost per MQL, cost per SAL, campaign ROI * Conduct regular post\-mortems to identify and keep a log of what worked and what didn't * Use data to make recommendations on budget allocation and channel mix * Present monthly performance reports to VP of Marketing and quarterly reviews to leadership **Requirements** **Experience \& Track Record** * 5\-7 years of experience in B2B SaaS demand generation, growth marketing, or performance marketing * Proven track record improving conversion rates: you must have specific examples and results to share * Strong ABM experience, ideally with enterprise accounts ($100K\+ ACV) * Experience working in a startup or scale\-up environment with limited resources **Technical Marketing Skills** * Deep technical expertise in marketing automation (HubSpot preferred, or similar platforms like Marketo, Pardot) * Hands\-on experience building complex workflows, lead scoring models, and nurture sequences * Comfortable with basic HTML/CSS * Strong understanding of tracking, attribution, and marketing analytics * Experience with CRM systems and Marketing\-Sales alignment **Analytical \& Strategic Thinking** * Excellent analytical skills with ability to work with data, dashboards, and spreadsheets * Strong project management skills with ability to juggle multiple priorities * Comfortable with ambiguity and able to self\-direct **Collaboration \& Communication** * A high degree of ownership and bias to action * Excellent written and verbal communication skills * Strong stakeholder management * Team player who thrives in a collaborative environment **Modern Marketing Mindset** * AI\-savvy: you actively use (or even build!) AI tools to improve productivity * Results\-oriented with pipeline accountability, not just lead volume * Comfortable with experimentation and learning from failures * Able and willing to question established practices and challenge with data **Nice to Have** * Experience marketing technical or developer\-focused products * Background in data infrastructure, analytics, real\-time processing, or stream processing * Prior experience with paid media (LinkedIn Ads, Google Ads) beyond just agency management * Familiarity with Apache Flink, Kafka, or similar data streaming technologies * Knowledge of product\-led growth (PLG) motions **Benefits** **High\-Impact Role** * Direct influence on company revenue: every SAL you generate moves the needle * Join a high\-growth company disrupting the data and AI space * Work directly on company strategic priorities, your success directly translates to company growth * Visibility with executive team and board **Small, Elite Team** * Join a team of 6 talented individuals (not a cog in a 50\-person marketing org) * High\-trust, high\-accountability environment * Flat structure: you report directly to VP of Marketing * Collaborative environment where everyone supports each other **AI\-First Marketing** * We're building the future of marketing with AI at the core and building cutting\-edge AI tools to multiply our productivity * Be part of setting the new standard for AI in marketing * Opportunity to innovate and experiment with new capabilities **Learn Cutting\-Edge Technology** * Work with real\-time data processing, the future of data infrastructure * Develop expertise in a rapidly growing category (stream processing) * Build your knowledge in a technical domain that's in high demand **Strong Market Position** * Well\-funded company with strong growth trajectory * Customers include Fortune 500 companies and tech unicorns * Forrester Wave Leader status achieved * Be part of a category\-defining company **Remote\-First Culture** * Work from anywhere in Europe (or Americas for right candidate) * Flexible working hours within core collaboration times * Strong async communication practices * Regular team offsites and in\-person gatherings