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Conocimiento y análisis del entorno sanitario:**\n\n* **Conocer y analizar toda la información del entorno a nivel de las patologías respiratorias de fármacos biológicos, sus dinámicas y decisores clave** en la toma de decisiones que afecta al territorio/cuentas/área terapéutica de su responsabilidad.\n* **Recoger, analizar y proporcionar permanentemente a su equipo directo y al Brand Team, insights sobre el entorno y mercado** para ajustar el plan de Marketing identificar oportunidades, barreras de acceso y necesidades que los stakeholders plantean para mejorar la vida de los pacientes.\n* **Utilizar los insights cross\\-funcionales para adaptar los planes territoriales** orientados a movilizar a los stakeholders y mejorar la salud de los pacientes.\n* **Aplicar la información que proviene de los arquetipos del área de actuación para enfocar y enriquecer los planes estratégicos**, a su vez para desarrollar planes enfocados a los stakeholders prioritarios del territorio/área terapéutica.\n\n**3\\. Análisis y planificación:**\n\n* **Analizar e integrar información o hallazgos sobre el entorno, mercado, competidores, tendencias, identificando oportunidades de crecimiento y anticipando posibles desafíos** que favorezcan la planificación del territorio/cuenta/stakeholders, así como la priorización de las oportunidades.\n* **Diseñar un Plan Comercial diferencial y omnicanal para su área de influencia, basado en el análisis de su entorno**, asignando de manera óptima los recursos necesarios para su consecución y alineado con la estrategia marcada por el área terapéutica / marcada por el plan de cuenta\n* **Asegurar la coordinación cross\\-funcional de los planes de su territorio, informando y gestionando oportunidades, retos y necesidades** del territorio/cuentas que sirva como soporte para la consecución de resultados.\n* **Impulsar en su equipo directo y en el equipo cross\\-funcional, las prioridades que contribuyen a alcanzar los objetivos, estableciendo planes de acción y seguimiento**.\n\n**4\\. Ejecución y resultados:**\n\n* **Responsabilizarse de los objetivos de venta del área terapéutica, territorio y cuentas bajo su responsabilidad**, así como de las desviaciones producidas, proponiendo acciones correctoras.\n* **Asegurar que cada una de las acciones diseñadas en los planes de acción son implementadas** por los responsables de cuenta con la excelencia requerida para conseguir los objetivos comerciales.\n* **Identificar y consolidar las oportunidades de negocio que puedan tener un impacto más allá del ámbito terapéutico**, como acciones/soluciones para stakeholders con el objetivo de resolver puntos críticos del patient journey.\n* **Analizar continuamente la evolución de las ventas y el nivel de actividad en su territorio/cuentas**, proponiendo en caso de ser necesario, planes de contingencia.\n* **Gestionar el presupuesto asignado y hacer seguimiento del mismo**, con el fin de garantizar que es atribuido a acciones de valor añadido y orientado a conseguir los objetivos en su territorio.\n* **Supervisar que los responsables de cuenta mantienen correctamente actualizado el sistema de gestión de la actividad comercia**l.\n\n**5\\. Gestión de clientes:**\n\n* **Garantizar que los responsables de cuenta tienen un adecuado conocimiento de los stakeholder** que permita una actualización permanente de su plan de interacciones y actuaciones de venta.\n* **Verificar que los stakeholders clave poseen el conocimiento adecuado de los productos de AZ**, necesario para su correcto posicionamiento y diferenciación.\n* **Revisar la labor de su equipo en cuanto a la optimización y correcto uso de todos los canales de interacción** a su alcance, que ayude a alcanzar la mejor experiencia de los stakeholder.\n* **Hacer seguimiento a la relación de su equipo y de los equipos cross\\-funcionales, con todos los stakeholders de las cuentas clave** con el fin de maximizar los resultados y de fomentar la correcta transmisión de los mensajes de promoción de los productos y servicios de AZ.\n* **Trabajar en conjunto y dar soporte a los responsables de cuenta** en la gestión de los clientes clave.\n* **Identificar e involucrar a otros stakeholders estratégicos**, más allá de los clínicos, para maximizar el éxito de su territorio\n\n**6\\. 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