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En su apuesta por la transformación digital, la unidad de **Digital Strategy and Sales**, dentro del área de Operations, gestiona y optimiza las tiendas digitales territoriales del grupo.\n\n\n\nEl estudiantado se incorporará al equipo responsable de la eshop multimarca para apoyar en la mejora continua de los contenidos, la experiencia de usuario y el rendimiento de la plataforma en su conjunto, colaborando con personas expertas en marketing digital, análisis y UX.\n\n\n\n**Objetivos Formativos**\n\n\n\nDurante el desarrollo de la práctica, el estudiantado podrá:\n\n\n\n* Adquirir experiencia en la gestión de contenidos web aplicados al comercio electrónico.\n* Comprender y aplicar indicadores clave de rendimiento (KPI) en entornos digitales.\n* Participar en procesos de mejora de conversión y experiencia de usuario.\n* Colaborar en la validación de flujos de usuario y nuevas funcionalidades.\n\n**Actividades Formativas**\n\n\n\nLas tareas formativas incluirán:\n\n\n\n* Creación y actualización de páginas dentro de la eshop (banners, textos SEO, catálogo de terminales, UX).\n* Análisis y seguimiento de métricas clave como tráfico, interacciones o tasas de conversión.\n* Apoyo en campañas de marketing digital y otras tareas vinculadas a la gestión del canal online.\n* Testeo y validación de flujos de usuario para asegurar la calidad y funcionalidad del entorno.\n\nEstas actividades permitirán al estudiantado aplicar conocimientos de marketing, ventas y análisis en un entorno digital real y en constante evolución.\n\n\n\n**Mentorización y Seguimiento**\n\n\n\nLa práctica contará con la figura de una persona tutora del área de Digital Strategy and Sales, quien se encargará de guiar el proceso formativo, establecer hitos de aprendizaje y proporcionar retroalimentación continua para garantizar el desarrollo de competencias clave.\n\n\n\n**Perfil del Candidato**\n\n\n\n* **Titulaciones compatibles:** Grado o máster en Marketing Digital, ADE, Ventas, Negocios u otras titulaciones afines.\n* **Habilidades valoradas:** Preocupación por la calidad, iniciativa, proactividad, trabajo en equipo, capacidad para trabajar de forma autónoma y toma de decisiones.\n* **Conocimientos técnicos valorados:** Fundamentos de comercio online, marketing digital, KPIs web, nociones de CMS (preferentemente Contentful).\n* **Idiomas:** Castellano y euskera.\n\nEsta práctica ofrece una experiencia completa en el ámbito del e\\-commerce y marketing digital, en un entorno empresarial innovador. 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