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Como Gerente de SEO, serás responsable de impulsar el crecimiento orgánico de nuestro sitio web mediante una estrategia inteligente de SEO basada en contenido. Tendrás plena responsabilidad sobre cómo clasifican, desempeñan y convierten nuestros contenidos, desde la optimización de blogs y páginas de destino hasta la creación de enlaces y planificación de palabras clave. ¿Te unirás a nosotros en nuestra misión de crear un mundo más saludable y feliz?\n\n **¡Únete a un equipo de alto rendimiento y marca la diferencia!**\n\n\nSomos un equipo apasionado y motivado con un fuerte enfoque en el crecimiento y la entrega de resultados excepcionales. En Virtuagym, fomentamos una cultura de alto rendimiento basada en la dedicación, la responsabilidad y la búsqueda de la excelencia. Si eres una persona proactiva que acepta retos, prospera en un entorno dinámico y acelerado y sigue adelante cuando otros podrían detenerse, ¡este podría ser el puesto ideal para ti! 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Liderarás la estrategia de palabras clave, la optimización de contenido y los esfuerzos de SEO on-page, además de desarrollar tácticas escalables de construcción de enlaces para fortalecer nuestra autoridad de dominio. Trabajarás estrechamente con redactores de contenido y especialistas en marketing regional para ampliar nuestro alcance en Benelux, DACH, España y mercados globales.\n\n \n\nTambién supervisarás y apoyarás la salud técnica del SEO y explorarás nuevas superficies como resultados de búsqueda generados por IA y tiendas de aplicaciones: desempeñarás un papel central en el fortalecimiento de nuestra autoridad en el sector del fitness y bienestar, asegurando que nuestras bases técnicas y de contenido sean de primera clase. Este puesto es ideal para alguien que pueda equilibrar rigor analítico con intuición de contenido y que comprenda la naturaleza cambiante del SEO en un mundo digital multiplataforma. Buscamos un empleado a tiempo completo.\n\n**Algunas de tus principales tareas**\n\n* Ser responsable e implementar la estrategia de SEO en nuestro blog y páginas de destino clave, impulsando el crecimiento en clasificaciones, tráfico y conversiones.\n* Optimizar el contenido on-page, metadatos y estructura del sitio para mejorar el posicionamiento y la autoridad en temas prioritarios.\n* Liderar investigaciones de palabras clave y análisis de brechas para guiar nuevas oportunidades de contenido en diferentes mercados.\n* Crear y ejecutar una estrategia sostenible de construcción de enlaces para aumentar la autoridad del dominio y la solidez de los clusters temáticos.\n* Supervisar y mantener la salud técnica del SEO, incluyendo auditorías, rendimiento de páginas, indexación y rastreabilidad.\n* Colaborar con los equipos de contenido para orientar la generación de ideas temáticas, estrategias de palabras clave y mejores prácticas de enlaces internos, y capacitar a los interesados internos en los fundamentos del SEO para garantizar la entrega de contenido de alta calidad en todas las campañas.\n* Analizar el rendimiento orgánico utilizando plataformas como GA4, Google Search Console y SEMrush para transformar información en recomendaciones claras y accionables.\n* Mantenerte informado sobre los cambios en los algoritmos de Google, tendencias de búsqueda impulsadas por IA y estrategias de SEO de la competencia.\n* Contribuir a superficies secundarias de SEO, incluyendo la optimización de tiendas de aplicaciones (ASO) y la visibilidad en resultados generados por IA, cuando sea relevante.\n\n **Lo que aportarás al equipo**\n\n* 3 o más años de experiencia práctica en SEO, con un fuerte enfoque en la optimización de contenido y la construcción de autoridad en distintas regiones, perfiles y múltiples tipos de contenido.\n* Mentalidad estratégica y analítica sólida; sabes cómo traducir datos de rendimiento en planes de acción que mejoren clasificaciones, tráfico y conversiones.\n* Dominio completo del inglés (escrito y hablado); un segundo idioma europeo entre español, holandés y alemán es un plus.\n* Experiencia usando herramientas como GA4, Google Search Console, Ahrefs, SEMrush o Screaming Frog para guiar decisiones de contenido y técnicas.\n* Un buen conocimiento de cómo encaja el SEO en el embudo de marketing B2B SaaS, incluyendo su papel en la generación de demanda y la calidad de leads.\n* Alto nivel de responsabilidad e iniciativa; identificas proactivamente oportunidades de SEO, priorizas trabajos de alto impacto y sigues aprendiendo para mantenerte por delante del comportamiento evolutivo de búsqueda.\n\n*Nota importante: postúlate si cumples con al menos el 70 % de los criterios. 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