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Contamos historias a través de ciudades clave para generar un impacto cultural más amplio.\n\n \n\n\n* COMUNICACIÓN DE MARCA\n\n\ndirige la estrategia de comunicación, campañas y activaciones de todas las actividades de marketing integrado, con el fin de aumentar el compromiso y el impacto de la marca.\n \n\n\n* OMNICANAL\n\n\nasegura el liderazgo de adidas en nuestros principales clientes mediante la planificación y gestión óptima de todas las acciones de marketing, para alcanzar resultados de ventas, contribución, cuota de mercado y posicionamiento de marca.\n\n \n\n\n* SPOMA\n\n\nasegura el desarrollo positivo de la imagen de marca adidas con un negocio sostenible y rentable mediante una cartera adecuada de marketing deportivo compuesta por atletas individuales, clubes, eventos y federaciones que apoyan los objetivos de marca y categoría.\n\n \n\n\n\nDESARROLLA TUS CAPACIDADES MEDIANTE TAREAS Y PROYECTOS SIGNIFICATIVOS \\& PROYECTOS\n\n \n\n\n\nJunto con tu tutor en este programa de prácticas te sentirás parte de nuestro equipo de Marketing, aprendiendo e interactuando con diferentes áreas. Además, aprenderás sobre los procesos, procedimientos, ejecución de la estrategia de marketing y actividades actuales del equipo, tales como: \n\n\n* Entender cómo creamos e implementamos los planes de marketing por temporada: presentaciones, activaciones, análisis de datos, etc.\n* Cómo planificamos y ejecutamos nuestras actividades en redes sociales\n* Revisión y análisis de las actividades de nuestros competidores\n* Cómo seguimos y analizamos los KPI para cumplir los objetivos\n* Cómo interactuar con las partes interesadas clave\n* En qué tipo de proyectos participa el equipo de marketing\n* Asistir y participar en reuniones y talleres relevantes\n\n \n\n\nQUÉ TE HARÍA ADECUADO PARA EL PUESTO\n\n \n\n\n* Estudiante de Administración de Empresas, Economía, Marketing, Comunicación o campo relacionado.\n* Dominio fluido del inglés y del español, hablado y escrito.\n* Manejo cómodo de MS Office y herramientas digitales de colaboración.\n* Buenas habilidades comunicativas, espíritu de equipo, interés por las tendencias de comunicación y nuevas plataformas de medios.\n* Organizado y capaz de gestionar múltiples tareas con atención al detalle.\n* Persona colaboradora que también puede trabajar de forma independiente.\n* Motivación para crecer profesionalmente y contribuir en un entorno internacional acelerado.\n* Pasión por el deporte, especialmente fútbol, y por el estilo de vida\n\n \n\n\n\nQUÉ OBTIENES TÚ\n\n \n\n\n* Una experiencia real de aprendizaje en un entorno dinámico.\n* Desarrollo estructurado: incorporación 360°, LinkedIn Learning, Portal de Aprendizaje adidas y aprendizaje práctico.\n* Un tutor y un compañero que te guiarán y apoyarán durante todo tu recorrido.\n* Retroalimentación regular y conversaciones de desarrollo.\n* Oportunidades de mentoría y networking en toda la empresa.\n* Comunidad diversa e internacional de becarios.\n* Acceso a eventos exclusivos de adidas y actividades en el campus.\n* Iniciativas de D\\&I: participa en acciones significativas como el Día Internacional de la Mujer, Pride y proyectos continuos liderados por nuestros Grupos de Recursos para Empleados (ERGs).\n* Programas de bienestar centrados en el deporte y la salud mental.\n* Espacio de trabajo moderno con comedor, cafeterías, salas de reflexión y clases de gimnasio gratuitas.\n* Configuración flexible, incluyendo 1 día de trabajo remoto por semana, una vez que estés completamente incorporado y alineado con el ritmo de tu equipo.\n* Descuentos en productos adidas.\n* Ayuda económica mensual por prácticas: 1.100 € brutos\n\n \n\n\n\nREQUISITOS DE ELEGIBILIDAD\n\n \n\n\n\nPara optar a unas prácticas con nosotros, los candidatos deben cumplir los siguientes requisitos:\n* Estar matriculado como\nESTUDIANTE A TIEMPO COMPLETO\n\n\nen una universidad reconocida durante\nTODA LA DURACIÓN\n\n\nde las prácticas,\nO\n\n\nestar en un\nAÑO SABÁTICO\n\n\nentre la finalización de una licenciatura y el inicio de un máster\nO\n\n\nser elegible para realizar unas\nPRÁCTICAS DE FIN DE ESTUDIOS\n\n\n, lo que significa que esperas completar tu licenciatura o máster en los próximos 12 meses.\n* Disponibilidad\nA TIEMPO COMPLETO\n\n\ndel\n15 DE ENERO AL 14 DE JULIO DE 2026\n\n\n.\n* Disponerse y ser capaz de\nRELOCALIZARSE A ZARAGOZA, ESPAÑA\n\n\npor toda la duración de las prácticas.\n\n \n\n\n\nDATOS CLAVE\n\n \n\n\n* Fecha límite de solicitud: 15 de septiembre de 2025, 23:59 CET\n* Fecha de inicio: 15 de enero de 2026\n* Duración: 6 meses\n* Ubicación: Sede central de adidas en España, Zaragoza\n\n \n\n\n\nSOLICITUD:\n\n \n\n\n* Por favor, presenta tu solicitud en inglés, ya que es el idioma de la descripción del puesto.\n* Envía tu CV para aplicar.\n* No es necesario incluir una carta de motivación, pero si deseas mostrarnos qué te apasiona de unirte a la marca y a este puesto, ¡nos encantaría conocerlo!\n* Si consideramos que hay ajuste, se te invitará a una entrevista por video; no te preocupes, te guiaremos durante el proceso.\n\n\nEN ADIDAS TENEMOS UNA CULTURA GANADORA. PERO PARA GANAR, EL PODER FÍSICO NO ES SUFICIENTE. AL IGUAL QUE LOS ATLETAS, NUESTROS EMPLEADOS NECESITAN FUERZA MENTAL EN SU JUEGO. FOMENTAMOS LA MENTE DEL ATLETA MEDIANTE UN CONJUNTO DE COMPORTAMIENTOS QUE DESEAMOS POTENCIAR Y DESARROLLAR EN NUESTRAS PERSONAS Y QUE SON EL NÚCLEO DE NUESTRA CULTURA ÚNICA DE EMPRESA: ASÍ ES COMO GANAMOS JUGANDO LIMPIO.\n\n\n\n\nVALOR DE CORAJE: Habla cuando veas una oportunidad; actúa cuando veas una necesidad.\n\n\nSENTIDO DE PROPIEDAD: Hazte cargo. Sé proactivo, asume responsabilidades y llévalas a cabo.\n\n\nINNOVACIÓN: Eleva tu nivel para ganar. Sé curioso, prueba y aprende nuevas y mejores formas de hacer las cosas.\n\n\nTRABAJO EN EQUIPO: Ganamos juntos. Trabaja de forma colaborativa y fomenta una mentalidad compartida.\n\n\nINTEGRIDAD: Juega según las reglas. Exige responsabilidad a ti mismo y a los demás frente a los estándares de nuestra empresa.\n\n\nRESPECTO: Valora a todos los jugadores. 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