UX Writer

Description

Job Summary: We are seeking an experienced UX Writer or Content Designer to create clear and engaging digital experiences, integrating AI into content strategy. Key Responsibilities: 1. Design and write strategic content for digital products. 2. Explore and apply Artificial Intelligence (AI) tools. 3. Work in a user-centric environment with attention to detail. #### **Capability:** #### **Location:** **Madrid**, **Spain** #### **Last Updated:** **4/23/2026** ### **Who We Are** VML, part of WPP, is a leading creative company that combines brand experience, customer experience, and commerce, creating connected brands to drive growth. VML is celebrated for its innovative and human-first, award\-winning work for blue chip client partners including AstraZeneca, Colgate\-Palmolive, Dell, Ford, Microsoft, Nestlé, The Coca\-Cola Company, and Wendy's. The agency is recognized by the Forrester Wave™ Reports, as a Leader among Marketing Creative and Content Service Providers, Commerce Services, Global Digital Experience Services, Global Marketing Services and, most recently, Marketing Measurement \& Optimization. In addition, VML’s specialist health network, VML Health, is one of the world’s largest and most awarded health agencies. VML’s global network is powered by 26,000 talented people across 55\+ markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. **About WPP** WPP is the trusted growth partner for the world’s leading brands. We unite cutting\-edge media intelligence and data solutions, world\-class creativity, next\-generation production, transformative enterprise solutions and expert strategic counsel in a single company – powered by exceptional talent and our agentic marketing platform, WPP Open, to help our clients navigate change, capture opportunity and deliver transformational growth. For more information, visit WPP.com. ### **Who We Are** We are an international consultancy focused on transformation through design, recognizing that today design means helping organizations navigate a rapidly changing world—where technology, artificial intelligence, and new modes of interaction are redefining how we live, make decisions, and connect with brands. We design for complex contexts where people, platforms, and agents coexist—and accompany our clients from challenge definition through to real-world activation of impactful solutions. We think not only about products or experiences, but about new forms of relationship between brands, people, and systems. For us, design is neither an aesthetic layer nor an isolated phase. It is a way of understanding change—a system connecting business, strategy, technology, and human behavior. Our work is about shaping the new, transforming uncertainty into decisions, and helping organizations find their place in an increasingly automated, conversational, and dynamic environment. If you’re interested in working where discussions revolve around AI, platforms, and technology—as well as people, culture, ethics, and meaning; where you’re expected to hold strong viewpoints and question how things are done—VML The Cocktail may be the right place for you. ### **The Design Team** Within the Design Team, we shape how brands exist and relate in a rapidly changing world—a world where people, platforms, and intelligent agents coexist, and where technology is no longer just a tool but an active participant in how we make decisions, build trust, and form relationships. We collaborate closely with business, technology, marketing, and creativity to transform ideas into realities. Design is the intersection point of all these disciplines: where strategy, product vision, technical capability, and brand narrative align—where the abstract becomes concrete, usable, and impactful. Designing today goes far beyond creating interfaces or products. It means rethinking models of relationship, behavior, and expectations. It means helping organizations move purposefully through uncertainty, make better decisions, and turn complexity into clear, human, and relevant experiences. We believe in orchestral design—design that connects disciplines, understands business, engages with technology, and leverages creativity to generate solutions with personality and ambition. We seek individuals with broad perspectives, comfortable working in cross-functional teams, with deep human sensitivity and technological ambition. Curious people eager to learn, challenge the status quo, and actively participate in building new forms of relationship between brands, products, and people. ### **This Is the Challenge:** We are looking for someone with 2–4 years of experience as a **UX Writer or Content Designer**, to join the Product and Content team at VML The Cocktail. You will play a key role in creating clear, useful, and engaging digital experiences for our users, **leveraging the latest tools and methodologies—including Artificial Intelligence.** **Here’s What You’ll Do:** * **Design and write strategic content** for digital products: from interface microcopy (desktop and mobile), onboarding flows, push notifications, acquisition landing pages, and error messages—ensuring clarity and consistency. * Conceptualize and design digital products in close collaboration with UX, SEO, Design, and Development teams, delivering **content solutions that solve user problems** and support business objectives. * Actively participate in user research and usability testing to **validate content** and identify opportunities for continuous improvement in the digital product. * Contribute to the product’s overall **content strategy**, helping define the brand’s voice and tone across all digital interactions. * **Explore and apply Artificial Intelligence tools** for content optimization and generation—including **prompt engineering (prompting)** and the **creation of conversational agents or content assistants** that enhance user experience. **Additionally, We’d Love It If You:** * Have a deep passion for words and an unwavering **user\-centric mindset**. You must identify the communication needs of the digital product and address them through various text types: interface copy, transactional messages, tooltips, FAQs, etc. * Are **UX\-oriented**, and passionate about continuously learning about user stories, screen flows, wireframes, prototypes, and design systems—understanding how content integrates at every stage. * Can **convey the brand’s values and personality** through content, forging authentic and meaningful connections between the brand and people. * Possess an **exceptional eye for detail**. You understand the importance of maintaining consistent, clear, concise, and accessible content throughout the entire user experience. You’re excited about creating and maintaining content style guides for digital products. * Understand the weight and impact words carry in visual composition and **information architecture**, and how they contribute to product usability and accessibility. * Can **defend your content decisions** based on user research, data, and UX principles—and advocate for user needs within the product team. * Have **curiosity and hands\-on experience applying Artificial Intelligence tools** in your daily workflow to improve efficiency, research, and content quality. ### **Benefits of Working at VML The Cocktail** * Flexible working hours * ✈️ 25 vacation days per year \+ Christmas Eve and New Year’s Eve if they fall on weekdays * Hybrid, fully remote, or office-based work model * Personalized career plan and continuous training * Improve your English proficiency through dedicated classes * No dress code. Come to work however you like. * ️ Exclusive discounts and time dedicated to your personal growth. * Access to Cobee, the leading flexible compensation platform * Initiatives supporting parenthood and policies promoting equality and diversity. \#LI\-EMEA We believe the best work happens when we're together, fostering creativity, collaboration, and connection. That's why we’ve adopted a hybrid approach, with teams in the office an average of four days a week. If you require accommodations or flexibility, please discuss this with the hiring team during the interview process. WPP (VML) is an equal opportunity employer and considers applicants for all positions without discrimination or regard to characteristics. We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers. VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. 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