**Sector Alarm** is fast\-growing international company, and one of Europe's leading safety providers with more than 3000 employees and 600\.000 customers. We believe our strongest asset is our employees and the unique Sector Alarm culture they generate. Being part of a company that emphasize on hiring and developing talent, makes us proud about our contributions and achievements. In fact, more than 58 % of our managerial vacancies in 2021 were internal promotions! As **Performance Marketing Specialist** you will be responsible for supporting the Lead Acquisition Marketing Manager in all performance marketing activities, from designing to executing the lead generation campaigns across digital channels. This is a hands\-on role with both strategic and operational components, and will require close collaboration with internal teams and external agencies. **What will your responsibilities be?** * Support the execution of all lead acquisition/digital marketing campaigns, mainly across SEM (Google Ads), Paid Social (Meta), and Display. * Assist in developing and delivering data\-driven acquisition strategies aligned with business goals. * Measure and report performance of all digital marketing campaigns and assess against KPIs. * Support the development of engaging online content including organic social content. * Assist in managing and improving marketing data flows: lead tracking, reporting, audience lists. * Support with the production of progress reports and regular marketing performance reports. * Conducting online audience and market research to inform brand awareness, development, and positioning strategies. **Day to day** * Support campaign planning, implementation and daily optimisation (mainly on Google Ads and Meta Ads). * Monitor campaign budgets and reallocate spend in real\-time to maximise results. * Track daily performance vs. targets and proactively suggest improvements. * Liaise with media agencies and internal stakeholders (UX, Data, CRM, Brand). * Support in forecasting and scenario planning for lead acquisition. * Ensure proper tracking is in place (GTM, pixels, events). * Help manage a structured testing roadmap (A/B tests, audiences, creatives). * Stay up to date on digital marketing trends and share new opportunities proactively. **The ideal candidate has:** * 4\+ years of experience in digital marketing, ideally in lead generation or performance campaigns. * Must have: Hands\-on experience managing Google Ads and/or Meta Ads. * Good knowledge of performance metrics and optimisation strategies. * Data\-driven mindset, comfortable working with numbers and tools like Excel or Power BI. * Curious, detail\-oriented and proactive: you spot problems and propose solutions. * Experience working with agencies or cross\-functional teams. * Fluent in English (spoken and written). * Bachelor's or Master's degree in Marketing or similar field. **Why join us?** At **Sector Alarm**, we believe our people are our greatest strength. Joining us means becoming part of an inclusive, multicultural, and welcoming environment where collaboration and growth are at the heart of everything we do. Here's what we offer: * Permanent contract and competitive salary. * Continuous learning and development opportunities to help you grow professionally and personally. * A supportive and multicultural work environment where diversity is celebrated. * Modern offices and flexible working conditions to balance work and life. * Employee discounts and wellness programs to take care of your well\-being. If you're ready for the next chapter in your career, we'd love to hear from you!