Digital Director

Description

Position Summary: Anekke is seeking a Digital Director to lead its digital and e-commerce strategy, driving online growth and developing a solid, scalable digital ecosystem. Key Highlights: 1. Lead Anekke’s global digital strategy. 2. Drive profitable growth of the online business. 3. Develop a robust, customer-centric digital ecosystem. **Description:** ---------------- Welcome to the Anekke Universe! Anekke is a women’s fashion brand where each product tells a unique story—inspired by a journey or an iconic woman. This vision of fashion has enabled us to grow without limits, be present in over 60 countries, and connect with women worldwide. At this moment, we are looking to bring on board a **Digital Director** to lead the company’s digital and e-commerce strategy, accelerate online business growth, and build a robust, scalable, and customer-centric digital ecosystem. * **What will be your mission?** Define and lead Anekke’s global digital strategy, drive profitable online business growth, and optimize the customer experience across the entire digital ecosystem. The role encompasses leadership of e-commerce, marketplaces, CRM, and performance marketing, ensuring proper data utilization, investment efficiency, and sustainable development of digital channels. Your primary objective will be to accelerate digital business growth, improve customer acquisition, conversion, and retention, and consolidate the brand’s international online presence. **Your key responsibilities will be:** ➡︎ **Digital Business Leadership** * Define and execute the global digital business strategy aligned with the company’s growth objectives. * Manage the digital P&L, optimizing budgets, controlling costs, and maximizing profitability. * Set growth targets and business projections for various digital channels. * Identify opportunities for international expansion, new channels, and business models. * Lead digital transformation initiatives within the organization. * Supervise and coordinate external agencies, ensuring strategic alignment and ROI. * Define and monitor key digital business KPIs (ROAS, CAC, LTV, conversion, profitability, etc.). * Optimize advertising investment allocation across channels and markets. **➡︎ Digital Channel Management** * Oversee growth of e-commerce, marketplaces, and digital channels, ensuring commercial and brand consistency. * Design data-driven growth strategies together with area leads. * Coordinate with marketing, product, and commercial teams on assortment, pricing, and promotion strategies. * Drive, together with IT and Data, the technological projects required for digital business development. * Ensure excellence in online customer service. * Analyze market trends and channel evolution to keep the company at the forefront of the digital ecosystem. **➡︎ Conversion Optimization and Digital Experience** * Lead the digital ecosystem’s CRO (Conversion Rate Optimization) strategy. * Analyze and optimize the purchase funnel, identifying friction points and improvement opportunities. * Drive A/B testing, personalization, and UX optimization initiatives. * Continuously improve checkout processes, navigation, and shopping experience to maximize conversion and customer value. **➡︎ Budgets, Objectives, and Business Analysis** * Define and manage the overall digital area budget. * Establish clear objectives and KPIs for each digital area. * Implement reporting systems and dashboards to support data-driven decision-making. * Analyze digital business performance and identify optimization and growth opportunities. * Adjust strategies, investments, and action plans based on performance and market evolution. **➡︎ Leadership and Team Development** * Lead, motivate, and develop the digital team, fostering a high-performance culture. * Define the digital area’s organizational structure and each team’s objectives. * Promote a data-driven, innovative, and continuously improving culture. * Strengthen digital and analytical talent development within the organization. *We seek a candidate with a strategic vision of digital business and experience leading teams in international e-commerce environments.* *If you want to grow with us and be part of this story, we’d love to meet you!* **Requirements:** --------------- **Experience** * 5–6 years of experience in e-commerce, digital business, or DTC environments. * Experience leading multidisciplinary digital teams (minimum 4–5 years). * Experience managing digital businesses with over €10M in annual online revenue. * Experience in international digital expansion. * Knowledge of international e-commerce operations, cross-border logistics, and global marketplaces. * Experience in fashion, lifestyle, or consumer goods brands is especially valued. **Technical Knowledge** * Analytics and BI: Power BI, Google Analytics (GA4), or similar analytics tools. * CRM and marketing automation: Connectif, HubSpot, or similar. * E-commerce platforms and marketplaces. * Digital marketing: Google Ads, Meta Ads, TikTok Ads, SEO. * Technical integrations and APIs. * Project management and agile methodologies. **Languages** * Spanish. * English B2 or higher.