Fashion Communications Coordinator Temporary

Description

To communicate and strengthen our growing fashion message ensuring alignment of our brand as part of a close\-knit global brand function Responsible for the coordination of global press and influencer product messaging, being instrumental in ensuring maximum relevant coverage is achieved for the brand Location: Madrid **Key Responsabilities** * Support the execution of the global brand PR Strategy in Spain and Portugal, working closely with internal and external contacts to ensure maximise proactive and relevant exposure for Primark * Coordinate the global influencer programme calendar working closely with Fashion Communications Officers and Product Business Partners * Coordinate the global influencer programme creative briefs and toolkits working closely with Fashion Communications Officers and Product Business Partners * Manage relationship with international influencer reporting supplier collating data for internal review and constant monitoring. Use this influencer data to constantly adjust and improve influencer activity for the brand * Monitoring media and influencers on a day to day basis and producing brand reports with the global business, and sharing relevant coverage * Write all types of effective PR materials with the PR Assistants and Administrators including drafting mailers and press releases * Be highly proficient at pitching brand campaigns to online press, print and influencers * Work with and develop the PR skills of the PR Assistants, ensuring the smooth running of sample and image management, the press office, showroom and store appointments * With cultural insight, drive interest and passion for the brand through bespoke innovative communications initiatives that drive consumer engagement for both product and the brand * Work closely with the global PR, creative and digital teams and communities, ensuring brand campaigns are executed and maximised in a 360\-degree manner * Support the senior PR management team on international projects, new store opening and new business development **Knowledge, skills experience:** * Fashion PR experience in fashion / retailing * Knowledge of MS Word, Excel, Outlook and Photoshop are essential * Upper Intermediate English level. * Demonstrate strong interpersonal and communication skills * Attention to detail and accuracy are essential * Excellent communication skills both written and verbal * Ability to use own initiative * Be proactive and assertive reacting to key business requirements in a timely manner * A fashion forward, commercially aware and social savvy individual with a creative eye * Have a thorough knowledge of the fashion business, public relations, marketing and social media * Have strong interpersonal skills – organised, observant, diplomatic and trustworthy and have the ability to build and maintain strong relationships with all levels both within the organisation and in the external environment * A flexible approach to work and be capable of handling multiple priorities in a fast\-paced environment * We want a vivacious confident individual who possesses a can\-do attitude to join our close\-knit team * Creative and independent thinker, with an aptitude for coming up with fresh and innovative ideas, and developing and evolving ideas already in place * Analytical and strategic thinker * Media and influencer relationships Primark promueve la igualdad de oportunidades en el empleo. **Fecha fin de publicación interna: 19/07/2026** Al igual que nuestra moda, nuestra cultura se adapta a cada individuo. Nos esforzamos por crear un lugar de trabajo inclusivo donde las personas puedan ser ellas mismas, acceder a oportunidades y prosperar juntas. **REQ ID:** JR\-10861