**Who Are We?** We are **Welltech** — a global company with Ukrainian roots and a powerful mission: **to move everybody to start and stay well for life**. Today **25\.5 million users** have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. With five hubs across **Cyprus, Ukraine, Poland, Spain and the UK** and a diverse, remote\-friendly team of **700\+** professionals, we continue to scale rapidly. Our innovative apps — **Muscle Booster, Yoga\-Go and WalkFit** — empower millions to transform their lifestyles and unlock their personal wellness journeys. Welltech is where your impact becomes real. And our values clearly attest to that: **we grow together, we drive results, we lead by example and we are well\-makers**. If this looks like you and you thrive in a fast\-paced environment, you’ll fit right in at Welltech. Let’s build wellness for millions together. **What We're Looking For** We are seeking a highly strategic and execution\-focused **Senior CRM Manager** to own the end\-to\-end lifecycle of our lead remarketing and automated communication programs for the Yoga\-Go application. This role is central to driving first subscription conversion, ensuring that high\-intent leads move smoothly from initial interest to their first paid subscription. **Key Responsibilities:** **Lifecycle Strategy \& Execution** * Own the remarketing strategy for non\-converted leads to drive first\-time subscriptions and increase LTV. * Build and optimise automated CRM journeys end\-to\-end, including segmentation, logic, QA, and performance improvements. * Ensure lifecycle messaging aligns with user behaviour and funnel context. **Campaign Development \& Personalisation** * Create high\-impact, personalised campaigns that communicate Yoga\-Go’s value and address barriers to subscription. * Work closely with the Lifecycle Content Lead on messaging frameworks, creative direction, and value narratives. * Deliver clear content briefs and ensure consistent, segment\-specific messaging across all touchpoints. **Testing, Optimisation \& Analytics** * Lead a robust test\-and\-learn program across offers, messaging, formats, and creative concepts. * Partner with Analytics to evaluate impact on conversion, rebill, churn, and LTV. * Document insights to continuously refine campaign effectiveness. **Cross\-Functional Collaboration** * Serve as the key CRM partner for Yoga\-Go, collaborating with Monetization, Performance Marketing, Product, and Analytics. * Ensure alignment across lifecycle campaigns, paywalls, in\-app experiences, and brand guidelines. **Performance Management** * Lead bi\-weekly performance reviews and share insights, blockers, and next steps. * Analyse monthly KPIs with Analytics, focusing on how content, creative, and messaging drive conversion. **The ideal profile:** * 5–7 years’ experience in CRM, lifecycle marketing, or marketing automation. * Demonstrated success managing automated lifecycle programs where content and messaging were central to conversion. * Prior experience partnering closely with content, copywriting, or creative roles. * Hands\-on experience with Braze, Iterable, or similar ESPs. * Experience in high\-growth, product\-led or subscription\-based companies. **Technical \& Analytical Skills** * Strong analytical mindset and ability to interpret funnel performance and subscription behaviour. * Deep lifecycle and automation expertise, including segmentation, event logic, and trigger mapping. * Ability to translate insights into actionable strategies and clear narratives. * Strong knowledge of email deliverability best practices, including experience monitoring inbox placement, sender reputation, spam rates, bounce categories, engagement signals, and domain health on a day\-to\-day basis.