Motion Designer

Description

Summary: Welltech is seeking a Motion Designer to create high-impact visual assets for performance marketing campaigns, focusing on data-driven creative execution and strategic collaboration. Highlights: 1. Develop high-converting motion assets for direct-response marketing 2. Analyze creative performance and iterate based on metrics 3. Collaborate with Growth and UA teams on campaign strategy **Who Are We?** We are **Welltech** — a global company with Ukrainian roots and a powerful mission: **to move everybody to start and stay well for life**. Today **25\.5 million users** have trusted Welltech to help them build healthy habits — a testament to the real value our innovative, engaging wellness solutions deliver every day. With five hubs across **Cyprus, Ukraine, Poland, Spain and the UK** and a diverse, remote\-friendly team of **700\+** professionals, we continue to scale rapidly. Our innovative apps — **Muscle Booster, Yoga\-Go and WalkFit** — empower millions to transform their lifestyles and unlock their personal wellness journeys. Welltech is where your impact becomes real. And our values clearly attest to that: **we grow together, we drive results, we lead by example and we are well\-makers**. ### **What We're Looking For** We are currently looking for a **Motion Designer** to join our team, sitting at the intersection of data and art. You won't just be "making videos"; you will be engineering high\-impact visual assets for Meta Ads, TikTok, Pinterest, X and Snap, specifically targeting Health and Fitness audiences. The ideal candidate thinks like a marketer and designs like an artist. You understand the psychology of a "hook," the importance of a clear CTA, and how to iterate based on performance metrics. **Key Responsibilities:** * **Performance\-First Creative Execution:** Develop high\-converting motion assets for Meta, TikTok and YouTube, engineered for direct\-response environments and optimized around the first 3 seconds to maximize retention and conversion. * **Data\-Driven Iteration:** Analyze creative performance metrics in partnership with Growth and UA teams, using structured testing frameworks to scale winning concepts and refine or sunset underperforming assets. * **Full\-Funnel Creative Thinking:** Design motion content with clear performance objectives in mind (CPI, ROAS, LTV), understanding how creative impacts user behavior across the acquisition funnel. * **Strategic Creative Collaboration:** Partner closely with Growth Managers, UA teams and Video Producers to translate campaign strategy and KPIs into scalable creative concepts. * **High\-Velocity Testing Environment:** Contribute to continuous creative experimentation cycles, producing and iterating assets efficiently to support large\-scale paid social budgets. * **Platform\-Native Craft \& Innovation:** Create dynamic transitions, typography and compositing sequences that feel native to each platform while maintaining brand consistency and competitive edge. * **Trend \& Competitive Awareness:** Monitor evolving platform trends, UGC styles and creative benchmarks to proactively identify new opportunities for performance uplift. ### **Required Skills:** * **The "Design\-First" Mindset:** A portfolio that proves you are a top\-tier graphic designer who happens to be a master of motion (strong grasp of typography, hierarchy, and color). * **Platform Expertise:** Deep understanding of the technical and psychological nuances of TiMeta Ads, TikTok, Pinterest, X and Snap ad formats. * **Technical Stack:** Mastery of After Effects and Premiere Pro. * **Figma Fluency:** Experience using Figma as a primary collaborative tool. * **Performance Literacy:** Ability to articulate *why* a creative decision was made in the context of business goals and user behavior. * **Communication:** Fluent English with the ability to pitch creative ideas clearly and concisely. * **AI Integration:** Proficiency in AI\-driven workflows (Midjourney, Runway, Sora, etc.) to speed up ideation and production. * **Automation Mastery:** Skill with expressions, MOGRTs, and Essential Graphics to streamline high\-volume creative testing. * 3\+ years of experience in motion design within performance marketing, paid social or growth\-focused environments * English proficiency (B2 or higher) **Hiring Journey:** Recruiter call \-\> Hiring Manager Chat \-\> Test Task \-\> Panel Presentation **Why You’ll Love Being Part of Welltech:** * **Grow Together**: Join a culture that champions both personal and professional growth. Here, you’ll thrive as we learn, evolve, and succeed together. * **Lead by Example**: No matter your role, your leadership matters. Every team member is empowered to inspire and make an impact. * **Results\-Driven**: We’re all about achieving meaningful outcomes. It’s not just about the effort, but the difference we make every day. * **We Are Well\-Makers**: Be part of a movement that’s creating a healthier, happier world. Together, we make well\-being a reality! **Check out some of our products** Muscle Booster — https://musclebooster.fitness/ Yoga\-Go — https://yoga\-go.io/ WalkFit \- http://walkfit.pro