CRM FUNCTIONAL ADMINISTRATOR/SPECIALIST

Description

Job Summary: Empatif Manresa is seeking a CRM Specialist to join its internal team, responsible for the functional administration of Zoho CRM and Zoho One, and process improvement. Key Highlights: 1. Functional administration of Zoho CRM and Zoho One 2. Design and improvement of sales and marketing processes 3. Job stability with an indefinite contract **Description:** ---------------- **At Empatif Manresa, we are looking for a CRM Specialist to join our internal team.** **Responsibilities:** * Functional administration of Zoho CRM and Zoho One. * Design and improvement of sales and marketing processes. * Workflow automation. * Configuration of dashboards, reports, and sales pipelines. * Identification of opportunities for improvement and optimization. * Management of email marketing campaigns using Zoho Campaigns. **Coordination with IT** * Gather user requirements. * Translate them into functional requirements. * Coordinate development with internal and external programmers. * Participate in testing and validation of new features. **Training and Adoption** * Initial CRM user training (onboarding). * Ongoing training for sales and marketing teams. * Creation of manuals, procedures, and video tutorials. * Management of CRM functional documentation. * Promote proper adoption of tools. **Data Quality and Reporting** * Monitor data quality. * Define validation processes. * Create dashboards and tracking reports. * Manage Zoho Analytics. * Analyze data and generate improvement proposals. * **What We Offer:** * Job stability with an indefinite contract. * Working hours: Monday to Thursday, 8\-17:30 (1 hour for lunch), and Friday, 8 A 14h **Requirements:** --------------- Required Education * University degree in Marketing, Business Administration and Management (ADE), Business Studies, Information Systems, Engineering, or related fields. * Candidates with a Higher Vocational Training Certificate (CFGS) in Administration, IT, or Marketing, accompanied by demonstrable experience in CRM management and process improvement, will also be considered. Desirable Education * Certifications in Zoho CRM, Salesforce, HubSpot, or Microsoft Dynamics. * Training in Digital Marketing and Marketing Automation. * Training in Process Management, Business Analysis, or Digital Transformation. * Training in Project Management (Agile, Scrum, Product Owner, etc.). * Training in Business Intelligence and Reporting (Zoho Analytics, Power BI, or similar). Academic qualifications will not be a decisive factor if demonstrable experience is provided in CRM management, improvement of sales and marketing processes, user training, and coordination with technology teams.