Senior Data Consultant

Description

A hands\-on data specialist responsible for operationalizing and executing data strategies across a **multinational FMCG company**, ensuring data is effectively collected, structured, activated, and measured across B2C and B2B ecosystems. Working in close partnership with the **Senior** **Data Strategist,** this role translates strategic data frameworks into **practical implementation**, enabling CRM, CX, and marketing teams to activate data in a consistent, scalable, and efficient way. This role is key to ensuring that **data strategies move from concept to reality**, driving tangible business impact through execution excellence.* **Data Strategy Execution (End\-to\-End)** * Support the implementation of data strategies across the full lifecycle: **data collection, ingestion, qualification, activation, and measurement**. * Ensure data flows, structures, and integrations are properly set up and maintained. * Translate strategic recommendations into **clear operational plans and technical requirements**. * **Data Collection \& Structuring** * Define and implement **data collection frameworks** across digital touchpoints (web, CRM, media, etc.). * Ensure data is properly structured, standardized, and compliant with governance and privacy requirements. * Work with tech and analytics teams to guarantee **data quality, consistency, and usability**. * **Activation \& CRM Enablement (B2C \& B2B)** * Enable the activation of data within CRM and marketing platforms to support **segmentation, personalization, and journey orchestration**. * Support both B2C and B2B use cases, ensuring data is effectively leveraged across different business models. * Collaborate with CX and campaign teams to ensure data is **properly integrated into execution**. * **Use Case Implementation** * Execute data\-driven use cases from **proof\-of\-concept to deployment**, ensuring proper setup and delivery. * Support testing, validation, and optimization of use cases based on performance data. * Ensure successful transition from pilot phases to **scaled, repeatable solutions**. * **Measurement \& Performance Tracking** * Implement measurement frameworks and ensure proper tracking of KPIs across platforms. * Set up dashboards, tracking systems, and reporting structures to monitor performance. * Support ongoing optimization by providing **clear, actionable performance insights**. * **Tools, Platforms \& Operational Excellence** * Work with key data, CRM, and analytics platforms to ensure **effective setup and usage**. * Support troubleshooting, optimization, and continuous improvement of data processes and systems. * Ensure best practices are followed across markets for **data operations and activation**. * **Collaboration \& Enablement** * Partner closely with the **Senior** **Data Strategist** to ensure alignment between strategy and execution. * Collaborate with CRM, CX, Media, and Tech teams to ensure seamless delivery of data\-driven initiatives. * Support markets with hands\-on guidance, training, and troubleshooting to increase **data activation maturity**. * Solid experience in data operations, data activation, or analytics roles within complex, multi\-market organizations, ideally in FMCG or consumer\-driven environments. * Proven hands\-on experience operationalizing data strategies across the full data lifecycle: collection, structuring, activation, and measurement. * Strong understanding of data collection frameworks across digital touchpoints (web, CRM, media, marketing platforms). * Experience enabling data activation within CRM and marketing platforms to support segmentation, personalization, and journey orchestration across B2C and B2B use cases. * Demonstrated ability to translate strategic data frameworks into clear operational and technical execution plans. * Experience implementing data\-driven use cases from proof\-of\-concept to scalable deployment. * Solid knowledge of measurement frameworks, KPI tracking, dashboards, and performance reporting. * Strong collaboration skills, working closely with data strategy, CRM, CX, media, and tech teams to ensure execution excellence. * Detail\-oriented, execution\-focused mindset with strong problem\-solving and optimization capabilities. * Fluent English required; additional languages are a plus.