E-commerce and Digital Marketing Technician

Description

Are you interested in e-commerce and eager to grow in a role where you can see the real impact of your work? At Botticelli, we are looking to hire an E-commerce and Digital Marketing Technician for our headquarters located at Avda. Pintor Xavier Soler, 11, 03015 Alicante. We are a footwear-focused company with both online presence and physical stores, managing an extensive catalog of brands, products, and campaigns throughout the year. We seek a candidate with initial hands-on experience in e-commerce and digital marketing—organized, solution-oriented, and motivated to progressively assume greater autonomy and responsibility. Your mission You will participate in managing and growing Botticelli’s online channel, connecting e-commerce, digital campaigns, content, and physical stores. This is a practical and varied role: you will work directly on the website, products, advertising, and commercial actions. What will you do daily? * Manage and optimize the online store on PrestaShop. * Create and update the product catalog. * Set up promotions and verify correct website functionality. * Participate in planning and executing commercial campaigns for e-commerce and physical stores. * Manage and optimize Google Ads and Merchant Center campaigns. * Analyze sales, investment, conversion, CPA, and ROAS to propose improvements. * Create commercial content, banners, and images using Canva. * Prepare and analyze email marketing campaigns. * Optimize SEO for products, categories, brands, and content. * Handle and follow up on customer inquiries and issues via phone, WhatsApp, email, and web chat—related to products, stock, orders, exchanges, and returns. * Track e-commerce-related inquiries and issues. * Coordinate tasks with physical stores, internal departments, and external suppliers. What do we require? * Practical experience—even if entry-level—with PrestaShop. * Applied knowledge of Google Ads and Merchant Center. * Proficiency in Canva for creating and editing content and images. * Knowledge of e-commerce-oriented SEO. * Ability to work with Excel and interpret results. * Strong writing skills, communication ability, and customer orientation. * Organizational skills, initiative, and ability to track tasks to completion. * Availability to work onsite in Alicante. We especially value * Prior experience in e-commerce, retail, fashion, or footwear. * Knowledge of Klaviyo, Meta, Analytics, Navision or other ERPs, Crisp, or eKomi. * Experience in product photography and editing. * Portfolio or examples of campaigns, content, creatives, or digital projects. * Curiosity, commercial judgment, and eagerness to learn. We do not expect you to know all our tools from day one. However, we do require a solid practical foundation, strong learning ability, and willingness to engage actively in daily e-commerce operations. What will you find at Botticelli? * Indefinite-term contract and full-time schedule. * Working hours: 8:30 AM–5:00 PM, Monday to Friday. * Immediate incorporation. * A stable, dynamic position directly tied to sales. * Learning opportunities in e-commerce, retail, and multi-brand catalog management. * Participation in campaigns executed both online and in physical stores. * Opportunities to gain autonomy and assume increasing responsibilities as you progress in the role. If you enjoy combining analytics, creativity, and e-commerce—and want to grow within a retail project with long-term potential—we’d love to meet you. Salary: €18,000.00–€20,000.00 per year Work location: On-site employment