Marketing Coordinator

Description

Job Summary: We are seeking a Marketing Manager to lead strategy, strengthen brand positioning, and support business objectives through digital and offline initiatives. Key Highlights: 1. Leads marketing strategy and brand positioning. 2. Manages digital campaigns, SEO, and social media. 3. Analyzes the market and drives growth. At Grupo Galera, we seek a Marketing Manager to lead the group's marketing strategy, strengthen brand positioning, and support business objectives through strategic, digital, and offline initiatives. **Responsibilities** · Design and execute the group’s annual marketing plan, ensuring alignment with the company’s overall strategy. · Manage and develop Grupo Galera’s brand identity and that of its business lines. · Analyze the market, competition, and customer behavior to identify growth opportunities. · Hold regular meetings with stakeholders to assess needs, define objectives, and jointly plan marketing and advertising activities, ensuring alignment with Grupo Galera’s overall strategy. · Manage social media accounts across all business units—from content creation to scheduled publishing per the defined editorial calendar. · Update website content for each business unit. · Manage Google Ads and Social Ads campaigns across all business units. · Manage SEO (organic search engine optimization) campaigns for the websites of all business units. · Manage Google Business profiles to support local visibility of business units. · Coordinate marketing initiatives with the sales team and other internal departments. · Manage the group’s customer loyalty program. · Measure and analyze results (KPIs), produce reports, and propose continuous improvements. · Manage external marketing and advertising vendors (agencies, designers, photographers, media outlets, printers, etc.). · Manage marketing and communications collaboration agreements with entities sponsored by Grupo Galera. · Support the launch of new group products or services. **Required Knowledge** · Strategic and operational marketing expertise. · Ability to create and edit videos for social media—developing engaging, platform-specific audiovisual content aimed at maximizing reach, engagement, and brand positioning. · Proficiency in social media management and editorial calendar development. · Knowledge of graphic design as applied to social media. · Expertise in managing Google Ads and Meta Ads campaigns. · Knowledge of SEO (organic search engine optimization). · WordPress proficiency for updating website content. · Basic proficiency in Google Analytics and Google Search Console. · Marketing data and metrics analysis (KPIs, ROI, conversion funnel). Required Skills · Strategic thinking and results orientation. · Analytical ability and data-driven decision-making. · Excellent verbal and written communication skills. · Creativity and innovation in idea and campaign development. · Organization, planning, and time management. · Cross-functional collaboration and teamwork across departments. · Proactivity, autonomy, and adaptability to change. Minimum Requirements: \- Minimum 3 years of experience in similar roles. \- Knowledge of strategic and operational marketing, social media, graphic design, Ads campaigns, SEO, and WordPress. \- Basic proficiency in Google Analytics and Search Console. \- Personal vehicle and willingness to travel within Benidorm, Villajoyosa, and Calpe. \- Flexible working hours **Social Benefits:** \- Performance-based bonus \- Health insurance \- Company mobile phone Benefits: * Christmas basket * Company events * On-site gym * Company laptop * Retirement plan * Dental insurance * Private health insurance * Company phone Work Location: On-site employment