Description
At HENNEO, we are seeking a professional with a hybrid profile spanning content, digital marketing, and business development—capable of autonomously managing a unique digital content project clearly oriented toward lead acquisition and business generation, as well as possessing content production capabilities.
The selected candidate will plan, execute, and optimize content, marketing campaigns, and associated commercial activities.
Their **responsibilities** will include:
* End-to-end management of a commercial digital content project.
* Writing and publishing content.
* Developing external relationships (partners, collaborators, advertisers, etc.) to drive project growth.
* Developing and implementing inbound and outbound marketing strategies.
* Designing and executing lead generation strategies, as well as events and other initiatives.
* Analyzing results and optimizing campaigns and content.
**Required competencies:**
* Commercial skills.
* Goal orientation.
* Communication.
* Proactivity.
* Social skills to build strong, trust-based relationships with end customers.
* Teamwork.
* Minimum 3 years’ prior experience in lead generation and management, digital marketing strategies, and client interaction.
* University or higher education degree in Journalism, Advertising, Communications, or related fields.
* Solid technical knowledge in content management, social media and digital environments, content development, performance campaigns (paid media), and digital marketing platforms.
* Experience in business development or opportunity closing, as well as familiarity with CRM tools and marketing automation, analytical capability, and results orientation will be especially valued.