From the Editorial Division of Grupo Planeta, we are seeking a **Digital Specialist** for our PlanetadeLibros department. **What will be your mission?** Support the digital strategy of our brands and publishing imprints, contributing to enhancing the visibility of our new releases, attracting new audiences, and strengthening relationships with our readers. Additionally, you will serve as the key contact person for a strategic digital project, acting as a liaison between user needs and various internal teams to drive its evolution and continuous improvement. **What will you do on a day-to-day basis?** * Support planning, coordination, and publication of content on social media and other digital channels. * Launch, manage, and monitor digital advertising campaigns across various platforms. * Collaborate on user acquisition and retention initiatives through email marketing and CRM campaigns. * Update and maintain web platform content, ensuring a proper user experience and information quality. * Draft copy and develop communication materials tailored to different digital channels. * Serve as the key contact person for a strategic digital project, gathering user requirements and conveying them to relevant teams to coordinate implementation. * Coordinate internal handling of incidents, enhancements, and new functionalities, tracking various initiatives and ensuring effective communication among involved departments. * Monitor results and prepare basic performance reports to identify opportunities for improvement. * Collaborate with various internal teams to coordinate digital actions and ensure a consistent digital experience. **What do we offer?** * Temporary contract. * A dynamic, collaborative, and creative environment where you can propose ideas, innovate, and grow professionally. * Exclusive discounts and promotions for our employees (master’s programs and postgraduate courses, publishing imprints, collectibles, Casa del Libro, etc.). * At least 2 years of experience in digital marketing, content management, and web projects. * Familiarity with digital advertising platforms, email marketing tools, CRM systems, and web content management systems. * Experience with Google Analytics 4, report generation, and data-driven decision making. * Basic knowledge of SEO and experience in user acquisition and retention initiatives. * Ability to write content adapted to various digital channels. * An organized, proactive, solution-oriented profile with strong project management, prioritization, and stakeholder coordination skills. * Autonomy, attention to detail, results orientation, and commitment to quality. * Proficiency with tools such as Looker Studio, Figma, CapCut, Asana, or similar will be valued, as well as interest in innovation, culture, and the publishing industry.
David Muñoz
Indeed · HR
David Muñoz
Indeed · HR
