Customer Value Management Iberia Internship

Description

### **General Information** **Country**Spain **State/Region**Madrid **City**Madrid **Team**Retail **Seniority**Junior (0\-1 years of experience) **Job Type**Intern/Trainee/Student Intern **Hire Type**Full\-Time **Work Regimen**Hybrid **Posting Date**23\-Feb\-2026 **Expiration Date**23\-Mar\-2026 **Company**Endesa Energía ### **Description and Requirements** Microsoft Forms**Customer Value Management Iberia Internship** At Endesa, we are firmly committed to training and talent acquisition. Therefore, we offer an Internship Program for recent university graduates who wish to join a collaborative learning model aimed at acquiring professional competencies. For this internship, we seek recent graduates in or any other similar degree, or those pending completion of their Final Year Project (TFG), to join the department through an internship. Customer Value Management Iberia Internship **What does the Unit do?** Endesa’s Customer Value and Retention area is part of the B2C Marketing team and leads a team focused on maximizing the lifetime value of Endesa’s customer portfolio through retention and loyalty campaigns for energy and products and services. Responsibilities include: • Designing and implementing an Anti-Churn Plan to reduce the number of customers cancelling their contracts. * Managing the "PARA TI" Loyalty Program * Managing cross\-selling of energy and products and services * Designing and implementing value propositions * Digitizing customer relationships * Ensuring customer margin * Monitoring and analyzing implemented actions * Designing and implementing Customer Journeys in Marketing Cloud * Leading, coordinating, and managing commercial activities across various processes, in accordance with applicable procedures and legislation. **What will you collaborate on?** Designing and implementing commercial campaigns, considering both customer and company needs: Increasing the lifetime value of the energy and products and services customer portfolio; Managing cross\-selling of energy and products and services: * Identifying and developing value propositions for Endesa’s customer portfolio and implementing them in systems. * Defining target audiences. * Designing and executing Customer Journeys in Marketing Cloud. * Implementing campaigns across various channels. * Measuring and monitoring campaigns to draw conclusions and propose improvements. * Identifying and measuring business KPIs. * Ensuring portfolio margin together with Demand and Pricing teams, minimizing churn impact. * Identifying customers for whom pricing adjustments will be managed, with minimal impact on cancellations. * Establishing customer communications regarding pricing management for energy and products and services. * Monitoring the churn impact of pricing management for energy and products and services. **What education and knowledge will be considered?** * Degree in: Business Administration and Management (ADE), Economics, Engineering, Mathematics, or similar. * English C1 Additional knowledge/skills: * Proficiency in Office 365 **What do we offer?** Internship at Endesa, **SWING Program:** * Monthly gross study allowance of €900. * Schedule: Hybrid \- 35-hour weekly workweek * Workplace in Spain: Calle Sant Joan de Deu, 1, Palma de Mallorca Endesa internships last 12 months and consist of two components: Practical Training within the Company and Academic Training. Practical Training within the Company involves full-time working hours from Monday to Friday, 22 working days of annual leave, and a gross monthly study allowance of €900. Concurrently, Academic Training is delivered: **Master’s Degree in Organizational Management, Key Competencies, and Data Analytics, offered by Camilo José Cela University (120 ECTS)**, in online format, primarily aimed at learning and enhancing competency profiles. **If you believe this internship represents a development opportunity for you, don’t hesitate to apply!** "Innovation, trust, proactivity, and responsibility are the core values of our organization. We respect and celebrate our diversity. We welcome everyone, regardless of ability, age, gender, race, or gender identity.".