CRM MANAGER

Description

Job Summary: Define and implement customer engagement and retention strategies, collaborating to shape the future of PortAventura World's digital business. Key Highlights: 1. Be part of the CRM team at PortAventura World. 2. Lead retention and communication strategies in international markets. 3. Develop a multichannel customer contact strategy. Define and implement customer engagement and retention strategies across PortAventura World Parks and Resort. Ensure more customers opt for the Company’s marketing communications, increase frequency and retention through optimized and automated lifecycle communications, boost consumer engagement through testing, and launch and deploy various types of engagement campaigns. Collaborate to shape the future of the digital business by working alongside the e-commerce team within the Commercial Department. * Define an Integrated CRM Strategy * Customer Lifecycle Management * Analysis and Optimization of Delivery and Reputation KPIs * Develop a Multichannel Contact Strategy: Design and execute the overall customer contact strategy across multiple marketing channels * Database Segmentation and Enrichment * Define and Implement Engagement and Conversion Plans * CRM Performance Monitoring and Optimization * Develop A/B and Multivariate Testing Strategies * Ensure Data Quality and Consistency Requirements Required Education: * Academic Degree: Bachelor’s degree in Marketing, Advertising, Public Relations, Tourism, or related disciplines. * CRM and Marketing Cloud Proficiency: Solid experience with CRM tools, especially Salesforce Marketing Cloud, including planning, development, and execution of targeted campaigns. * Campaign Management Skills: Advanced capabilities in campaign management across all phases (planning, development, and delivery) to maximize engagement, traffic, and sales conversion. * Additional Technical Knowledge: Basic HTML knowledge is considered a plus. * MS Excel Competency: Advanced proficiency in MS Excel, particularly in pivot tables, lookup functions, and data visualization. * English: Advanced professional level for workplace use. Required Experience: * Over 5 years of CRM experience, defining and delivering retention and communication strategies across multiple international markets. * Experience in planning, developing, and delivering tactical and automated campaigns with modular dynamic content. * Technical experience with CRM and analytics systems. Offer Substitution Contract If you love excitement, are enthusiastic, dynamic, and passionate about customers, we offer you the opportunity to grow and develop professionally within a leading company in the tourism and entertainment sector. We are committed socially, environmentally, and in terms of good governance. Therefore, we promote healthy lifestyle programs, benefits, and training for our team, and maintain a firm commitment to diversity, equity, and inclusion… If you know what "raise your arms on the roller coaster" means, this job is for you.