CRM & Loyalty Expert

Description

Summary: CORUS is seeking a CRM & Loyalty Expert to lead CRM and loyalty strategy, define customer engagement models, and support clients in shaping programs that drive acquisition and retention across various channels. Highlights: 1. Lead CRM and loyalty strategy from business alignment through activation. 2. Define customer engagement models and translate business goals into journeys. 3. Work across diverse channels to design campaigns and engagement mechanics. Here at **CORUS** we are looking for a **CRM \& Loyalty Expert** to join our team in an international insurance project. Location: Barcelona. Model: Hybrid (1 day in the office). **You will:** * This role leads CRM and loyalty strategy from business alignment through activation. You will define the customer engagement model, translate business goals into lifecycle and retention journeys, and support clients in shaping CRM and loyalty programs that drive acquisition, cross\-sell, repeat engagement and win\-back. * The role sits on the strategy side, not the technical operator side, but requires a strong understanding of CRM ecosystems, data architecture, triggers, segmentation and personalization. * You will work across channels such as email, SMS, app, web, social, call center, offline and intermediary touchpoints, helping design campaigns, automated journeys, engagement mechanics, gamification concepts and partnership\-based loyalty activations. You will also define KPI frameworks for engagement, retention, CLV/LTV and reactivation, and use performance insights to continuously improve the program. * **You should have:** Experience in tech communications, insurance, banking, retail, or other regulated/high\-consideration sectors is highly relevant, especially if the person has worked with lifecycle marketing, loyalty programs, and omnichannel customer communication. * **What do we offer** : * Flexible remuneration and a personalized training plan. * People\-focused team. * Dynamic work environment, with real possibilities for professional growth. International projects of high technological value. * *At* ***CORUS*** *we are very conscious of the importance of respecting diversity. No one will be excluded from this call for applications on the grounds of race, colour, age, sex, marital status, ideology, political opinions, nationality, religion, sexual orientation and/or any other personal, physical or social condition. This process is aimed at choosing the best professionals through a selection process based exclusively on merit and skills.*