Digital Consultant

Description

We are looking for a highly motivated and client\-centric **Digital Consultant** with proven experience in strategic media planning, strong analytical capabilities, and deep expertise in **Biddable Channels** (Search, Social Media, and Programmatic). This pivotal role involves **owning the media strategy and performance narrative** for a global client, with a primary focus on leading and coordinating the execution across **English\-speaking markets**. The ideal candidate will translate client business goals into actionable, data\-driven media strategies and manage senior relationships both internally and externally. The Key Account Manager role is critical and encompasses strategic, analytical, and relationship management. **1\. Develop \& Own Strategic Media Plans (Biddable Focus):*** **Strategic Biddable Planning:** Lead the development, presentation, and ownership of comprehensive media strategies, with a specialist focus on **biddable channels (Programmatic, Social Media, and Search)**, ensuring plans align with the client’s core business objectives and growth ambitions. * **Budget Management and Forecasting:** Oversee overall media investment allocation, managing large\-scale budgets across markets and ensuring accurate forecasting and tracking of expenditure to maximize return on investment (ROI). * **English\-Speaking Market Leadership:** Establish and enforce a clear governance model to ensure consistency and coherence of the global media strategy across key **English\-speaking market** activations, balancing global efficiencies with local relevance. **2\. Active Activation \& Delivery Coordination:*** **Delivery Oversight \& Quality Assurance:** Play a **highly active role in coordinating with Activation teams** to ensure all campaign deliveries (including setup, trafficking, and launch) are executed with the required quality and on schedule (Time\-to\-Market). * **Planning \& Reporting Guidance:** Provide clear direction on planning requirements, standardized templates, and reporting needs, ensuring that all data inputs and outputs align with the global measurement framework and client expectations. * **Operational Efficiency Champion:** Serve as the link between strategy and execution, proactively identifying and removing roadblocks for activation teams to ensure seamless and efficient media deployment. **3\.Conduct Performance Analysis \& Optimization:*** **Data\-Driven Performance Oversight:** Conduct high\-level performance analysis, synthesizing complex data from various biddable platforms (e.g., Google Ads, Meta, DSPs) into clear, executive\-level insights and recommendations. * **Driving Optimization \& Efficiency:** Proactively identify opportunities for media optimization, particularly within the biddable ecosystem, to continually improve key performance indicators (KPIs) and drive measurable media efficiencies. * **Reporting Narrative Ownership:** Own the narrative of all performance reporting, clearly articulating campaign success, challenges, and actionable next steps to senior client leadership. **3\. Lead Client \& Internal Stakeholder Management:*** **Client Relationship Management:** Serve as the **primary strategic contact** for senior clients, building deep trust and fostering a partnership approach by anticipating needs and providing proactive, high\-value consultancy. * **Internal Stakeholder Leadership:** Effectively lead and coordinate cross\-functional internal teams (Activation, Planning, Data/Analytics, Creative) to ensure seamless execution and delivery of the media strategy on time and within budget. * **Issue Resolution \& Risk Mitigation:** Act as the escalation point for major campaign issues, promptly resolving conflicts and mitigating risks to campaign performance and client satisfaction. * **Cross\-Market Knowledge Sharing:** Facilitate regular knowledge sharing sessions across the client's different markets to scale best practices and accelerate innovation globally. * Desirable Bachelor’s Degree in Marketing, Advertising, Business, Economics, or related fields, coupled with **5\+ years of experience** in planning, managing, and optimizing multi\-market digital media accounts (agency experience strongly preferred). * **Demonstrated deep expertise in Biddable Channels:** Strong working knowledge of **Search, Social Media, and Programmatic** media buying and strategy. * Proven experience using advanced campaign management tools, analytics platforms (e.g., Google Analytics, Adobe Analytics), and data visualization tools (e.g., Looker, PowerBI). * **Exceptional analytical and critical thinking skills,** with the ability to interpret performance data and financial metrics to formulate strategic business recommendations. * Strong presentation and communication skills, capable of influencing senior\-level clients and stakeholders. **We think you’re awesome if you:** * **Language:** **Fluent, near\-native level of English (written and verbal) is mandatory** for coordinating and leading core English\-speaking markets. * **Proactive Leadership:** Demonstrate a history of initiating strategic projects and leading teams without direct authority. * **Attention to Detail:** Are highly meticulous and rigorous in financial and performance oversight to ensure accuracy and client trust.