Campaign Technician

Description

From the Corporate Commercial, Marketing and Internationalization Department, we are seeking to hire a **Campaign Technician** due to team expansion. The main **responsibilities** will include: * Planning, executing, and optimizing paid campaigns (Search, Display, Meta Ads, TikTok Ads, and programmatic) across the group's various educational stages (schools, undergraduate degrees, Vocational Training, and courses), aiming to generate qualified leads and conversions. * Performing audience segmentation, campaign setup, and tracking, while optimizing ad spend based on key metrics (CPL/CPA, ROAS). * Monitoring and tracking allocated advertising budgets. * Analyzing performance by channel and funnel stage, preparing closing reports and dashboards to support decision-making. * Collaborating with content, design, measurement, and commercial teams to enhance campaign effectiveness. **Education**: * Vocational Training (Higher Cycle) or university degree in Marketing, Advertising, Communications, or related field. * Additional specialized training in digital marketing and digital advertising (Google Ads, Meta), web analytics (GA4\), and data visualization (Power BI) is desirable. **Experience**: * Minimum 2 years (between 2 and 3\) of experience managing paid campaigns in Search, Display, Meta, TikTok, and programmatic channels; analyzing and optimizing performance; controlling budgets; and preparing closing reports. * Experience managing paid campaigns in the education sector (acquiring schools, undergraduate degrees, Vocational Training, and courses) is advantageous. **Competencies**: * Analytical ability and data orientation * Autonomy * Planning and organization * Results orientation * Attention to detail * Ability to clearly communicate results and provide support and guidance to less experienced colleagues.