CRM Specialist

Description

**About Us** We are one of the world’s leading food and supermarket chains and the creators of the Discount concept. Our story dates back to 1945, when brothers Theo and Karl Albrecht took over the family grocery business established in Essen (Germany) in 1913. From the very beginning, we have always recognized how important it is to understand our customers and deliver what they need—at the best possible price. We opened our first supermarket in Spain in 2002, and today we operate more than 400 stores. People’s well-being matters to us: our customers, our team, and our environment. Within our rapidly growing company, there are always employment opportunities for diverse professional profiles, as well as prospects for professional development and career growth. Over these 100 years, we have built a relationship of trust with our customers and consistently met their daily needs. Simplicity is embedded in our DNA—it is our competitive advantage, driving our success as a company and making us proud to continue generating jobs in Spain. The path is not always easy, but every step counts. We know success comes from teamwork, and we are proud to move forward together. If you possess strong mental resilience, determination, steady progress, the ability to create positive experiences for people shopping at our stores, and the ambition to achieve your goals alongside a great team… We invite you to give your best and join this exciting journey! Simply ALDI. Our strength lies in our people. **Responsibilities** **About the Role** At ALDI, we are seeking a **CRM Specialist** to join the **Customer Dialogue \& Engagement** department within Marketing and Communications. The selected candidate will be a key contributor to defining, executing, and optimizing the CRM strategy, leading targeted communications to our customers throughout their entire lifecycle. You will design and implement automated campaigns, customer journeys, and initiatives for acquisition, loyalty, and reactivation—aiming to enhance customer experience, increase engagement, and support business growth. You will become part of a dynamic and collaborative team, working cross-functionally with local and international teams, external agencies, and other departments across the company. * Define and implement, jointly with the Digital Touchpoint Transaction Manager, the CRM strategy aligned with business objectives. * Design, develop, and optimize customer journeys based on different stages of the customer lifecycle. * Plan, coordinate, and execute email marketing campaigns, push notifications, and other automated communications. * Design and run A/B tests to optimize campaigns, content, subject lines, creatives, and customer journeys. * Identify improvement opportunities across acquisition, conversion, loyalty, reactivation, and retention processes. * Collaborate with external agencies and internal teams to ensure proper campaign implementation, adherence to deadlines, quality standards, and allocated budget. * Define, monitor, and analyze key KPIs for the area, producing regular performance reports to facilitate insight generation and data-driven decision-making. **Requirements** * Bachelor’s degree in Marketing, Advertising, Business Administration, or related field. * Minimum of 4 years’ experience in CRM, email marketing, or marketing automation roles. * Experience with CRM and marketing automation tools. * Knowledge of segmentation, customer journeys, and campaign automation. * Experience analyzing results and optimizing performance using KPIs and A/B testing. * Minimum English proficiency level: C1\. We are looking for someone who is… * Analytical, organized, and results-oriented. * Proactive, with initiative and the ability to identify improvement opportunities. * Experienced in developing CRM strategies based on the customer lifecycle. * An excellent communicator with strong teamwork skills. * Flexible and capable of thriving in an international, multidisciplinary environment. **What We Offer** Location at our offices in Sant Cugat del Vallés. The opportunity to join a multinational company in expansion. Career growth opportunities within the company. Discount on our products. Flexible compensation plan. 64 days of remote work per year. Flexible working hours. ✔️ Permanent contract. Continuous training. ‍ Language classes. A positive work environment. Staff canteen offering meals at reduced prices. **Contact** ALDI Central de Compras, S. L. U. C/ Víctor Hugo, 1 08174 Sant Cugat del Vallés Job Reference: ES\_HQ00367