Job Summary: Naturitas is seeking a Marketing/PR professional to provide strategic, operational, and analytical support to the CRM strategy, improving customer experience and commercial efficiency. Key Highlights: 1. Strategic, operational, and analytical support to the CRM strategy. 2. Collaboration in campaign execution and database management. 3. Focus on enhancing customer experience and marketing performance. Spain, Catalonia, Sant Cugat Del Valles Avinguda de la Generalitat 163, Internet/E\-Commerce, Marketing / PR **Work location:** Spain, Catalonia, Sant Cugat Del Valles **Sector:** Internet/E\-Commerce **Role:** Marketing / PR Branch: Naturitas Date of last update:23/03/2026 Expiry date: 31/12/2999 ### **JOB DESCRIPTION** **Naturitas is an e‑commerce platform specializing in natural products that care for people and the planet: organic and ecological food, natural cosmetics, supplements, and much more. We operate in over 20 countries and continue growing with great enthusiasm: exploring new markets, expanding our catalog, and creating opportunities for new talents to join this journey.** **Mission:** Provide strategic, operational, and analytical support to the CRM strategy, collaborating in campaign execution, database management, and results analysis—with a focus on enhancing customer experience, commercial efficiency, and marketing campaign performance. **What would you do on a day‑to‑day basis?:****1. CRM Strategy and Campaign Execution** * Participate in defining the CRM strategy for over 20 markets. * Implement email marketing, app notification, and SMS campaigns. * Create, test, and schedule multichannel journeys. * Verify content, links, audiences, and sending rules prior to each activation. **2. Audience Segmentation and Management** * Support customer segmentation based on purchase behavior, frequency, average order value, and lifecycle stage. * Update and maintain dynamic lists and automated audiences. * Collaborate in identifying personalization opportunities (offers, messages, timing). **3. Automations and Customer Journey** * Assist in implementing and maintaining automated workflows. * Monitor proper functioning of automations and report incidents. **4. Analysis and Reporting** * Track CRM KPIs: open rate, CTR, conversion, revenue per campaign, purchase frequency, etc. * Prepare monthly performance reports for campaigns, automated flows, cohorts, and databases. * Identify improvement opportunities based on results analysis. **5. Continuous Optimization** * Collaborate on A/B testing (subject lines, creatives, timing, audiences). * Propose data‑driven and best‑practice‑based improvements to campaigns and automations. * Support optimization initiatives aimed at improving conversion and efficiency. **6. Coordination with Other Teams** * Work jointly with other teams to ensure communication consistency. * Align CRM campaigns with commercial activities, promotions, and product launches. **7. Data Management and Information Quality** * Ensure data quality, accuracy, timeliness, and correct segmentation. * Collaborate in maintaining database quality (opt‑ins, duplicates, key fields). Support documentation of team processes and learnings. * **What makes you special for this position?*** Minimum 2 years of experience in marketing, CRM, and B2C e‑commerce. * Strong expertise in CRM, customer journey, and lifecycle marketing. * Proficiency in Excel and Power BI. * Knowledge of CRM or marketing automation tools. * Data analysis and marketing KPI expertise. * Analytical mindset, data orientation, and attention to detail. * Organizational skills and ability to manage multiple tasks. * Proactivity and eagerness to learn. Strong communication skills. * **We especially value:*** Familiarity with automation, data, and applied AI is desirable. * Experience with Braze. **And… What do we offer you?*** Continuous personal and professional development. * On‑site cafeteria with 75% subsidized meals. * In‑office physiotherapist and medical services. * Option to choose flexible remuneration methods. * Yoga/Mindfulness classes. * Discounts on our website. * And other benefits yet to come! **If you’d like to get to know us better:** Visit our website: www.naturitas.es**Apply now—we’re excited to meet you!** **Naturitas,** Naturlover Naturitas is a company committed to equal opportunity. In our recruitment processes, decisions are based on experience, skills, passion, and ambition. We believe diversity brings tremendous value to our teams, products, and culture—and enables us to generate the best ideas and solutions to positively impact both people’s lives and the planet. ### **VIEW DETAILS** Vacancies: 1 Will manage other people: No Type of contract: Permanent job Career level: Employee