SEM Specialist

Description

Digital marketing has evolved from being just a line item in a budget to becoming the growth engine for brands. Yet, amid countless tools, data points, and channels, many companies need a trusted partner to connect all the pieces: strategy, technology, execution, and results. Adsmurai has become that partner. We are a **Growth\-Tech Partner**. We combine proprietary technology, data, artificial intelligence, and expert judgment to transform marketing into a scalable growth system. We design, build, and optimize the complete system that enables a brand to grow better — because we believe growth does not come from running more campaigns, but from connecting the pieces more effectively. Our platform, the **Adsmurai Marketing Platform**, serves as the brain of it all. It centralizes campaign management, data, audiences, and feeds, empowering brands and agencies to scale results through automated and intelligent strategies. It integrates multiple sources, platforms, and KPIs in real time, automates catalogs and creatives, and analyzes e\-commerce, CRM, and media data to optimize advertising effectiveness. With a culture rooted in excellence, agility, and collaboration, we foster an environment where bold innovation and efficiency drive transformative results. Our team of over 460 experts is central to this technological revolution. We are an official partner of **Meta, Google, Pinterest, and TikTok**, and a reference for leading brands in retail\-fashion, luxury, education, and sports. We have offices in Barcelona, Málaga, Bogotá, and Madrid, setting the global standard for efficiency and excellence in digital marketing. We are seeking a Senior **SEM Specialist** with at least two years of experience to join our team in Madrid. **Key responsibilities:** * Identify client needs, challenges, and opportunities, delivering solutions to improve their accounts. * Detect and leverage business opportunities (up\-selling/cross\-selling). * Manage and optimize SEM campaigns based on actionable insights. * Create reports and deliver qualitative and quantitative analysis based on results. * Develop and present strategic proposals to current and prospective clients. * Build strong relationships with client teams. **You're a great fit if:** * You are strategic with an analytical mindset and enjoy working with data. * You are proficient with tools such as GA4 and Google Merchant Center Next. * You have experience managing full\-funnel campaigns on Google Ads. * You stay up\-to\-date with the latest SEM trends and best practices. * You have experience with Search Ads 360\. * You have demonstrable experience using Excel/Spreadsheets. * You have at least three years of hands\-on SEM campaign management experience. * You have experience creating automated reports and dashboards, such as Looker Studio. **Bonus qualifications:** * Knowledge of app analytics tools (Firebase, Adjust, Appsflyer). * Experience managing and optimizing campaigns on Bing Ads and/or Amazon Ads. * Google Ads and/or GA4 certifications. * Knowledge of Google Tag Manager (GTM). * Advanced proficiency with measurement and attribution tools such as Google Analytics 4, Floodlights, and other integrated systems. * An international mindset; fluency in English (spoken and written) is a plus. Any additional language is valued (Russian, Italian, French, Portuguese, Polish, Arabic, etc.). * Exceptional interpersonal skills and an enthusiastic, practical approach. **What we offer:** * Permanent contract. * Flexible start and end times. * Hybrid work model (2 remote workdays per week). * Intensive workday on Fridays, and during July and August. * 23 vacation days (\+1 day per year of seniority). * A personal day off on your birthday. * Continuous training and professional development via our Career Plan. * Access to AdsmuAcademy (our internal employee learning platform). * Team activities and after\-work events. * English classes. * Gym membership partnership (WellHub). * Flexible compensation plan: meal vouchers, transportation allowance, and private health insurance. **Our core values:** * **Make things happen:** We apply data\-driven reasoning to decision\-making. We manage initiatives end\-to\-end with a clear focus on results. * **Walk, run, fly:** We fuel proactivity by executing ideas. We set ambitious goals, stay curious, and aren’t afraid of failure. * **Passionate players:** We work with positivity and passion in everything we do — with perseverance and pride in our work. * **Work together:** We build trust\-based relationships founded on honesty. We listen, empathize, and respect others. Our culture aligns with universal values of freedom, cooperation, and self\-actualization. Every day, we strive to ensure equal opportunities for everyone, regardless of gender, ethnicity, nationality, sexual orientation, political or religious beliefs — and we will never endorse any discriminatory action. Adsmurai was born in 2014 from a conversation among friends, and we continue to preserve and convey that positive spirit, making it a foundational pillar of our culture.