Analytics & CRO Lead

Description

Digital marketing has evolved from a single line item in a budget into the growth engine for brands. Yet amid countless tools, data points, and channels, many companies need a partner to connect all the pieces: strategy, technology, execution, and results. Adsmurai has become that partner. We are a **Growth\-Tech Partner.** We combine proprietary technology, data, artificial intelligence, and expert judgment to transform marketing into a scalable growth system. We design, build, and optimize the complete system that enables brands to grow more effectively—because we believe growth does not come from running more campaigns, but from connecting the pieces more intelligently. Our platform, the **Adsmurai Marketing Platform**, serves as the brain of it all. It centralizes campaign management, data, audiences, and feeds, empowering brands and agencies to scale results through automated and intelligent strategies. It integrates multiple sources, platforms, and KPIs in real time, automates catalogs and creatives, and analyzes e\-commerce, CRM, and media data to optimize advertising effectiveness. With a culture rooted in excellence, agility, and collaboration, we foster an environment where bold innovation and efficiency drive transformative results. Our team of over 460 experts is pivotal to this technological revolution. We are an official partner of Meta, Google, Pinterest, and TikTok, and a trusted reference for leading brands in retail\-fashion, luxury, education, and sports. We operate offices in Barcelona, Málaga, Bogotá, and Madrid, setting the global standard for efficiency and excellence in digital marketing. We are seeking an **Analytics \& CRO Lead**, combining strong strategic consulting, technical implementation, and client communication skills. **Key responsibilities:** * **Strategy and leadership of the Analytics \& CRO practice:** Define the methodological and technical direction of the area, ensuring measurement plans and conversion strategies directly impact business objectives and our clients’ bottom line. * **Business development and strategic consulting:** Support clients in their digital maturity journey, identifying new growth opportunities within their accounts and actively contributing to the proposal and rollout of analytical and experimentation solutions. * **Project management and technical implementation:** Lead and execute end\-to\-end analytical project implementations, ensuring adherence to timelines, delivery quality, and active progress tracking alongside the technical team. **You’re a great fit if:** * **Proven track record in Data Analytics and CRO:** You bring extensive, demonstrable seniority across the analytics ecosystem, mastering both strategic and technical layers (GA4, GTM Server\-Side, SQL/BigQuery, BI tools, and testing/CRO platforms). * **Commercial mindset and business orientation:** You possess a strong consulting profile—capable of identifying unmet client needs, articulating technical value propositions to decision-makers (C\-Level, CMOs, CDOs), and driving growth for the practice. * **Exceptional relational and storytelling skills:** You translate raw data complexity into clear business narratives, building long\-term trust with clients and key stakeholders. * **Technical and architectural depth:** You maintain the technical competence to guide resolution of complex challenges (data loss, attribution, governance and privacy, cross\-domain integrations). **Highly valued plus skills:** * **Direct partner relationships:** Experience working with or managing alliances with key technology partners (Google Cloud / Marketing Platform, VWO, Optimizely, OneTrust, etc.). * **App \& E\-commerce ecosystem:** Advanced experience in mobile app measurement (Firebase, MMPs such as AppsFlyer/Adjust) and Data Layer integration into corporate CMS platforms (Shopify Plus, Adobe Commerce). * **Other Enterprise platforms:** Familiarity with complex analytical environments like Adobe Analytics or advanced cloud infrastructures (GCP, Azure). * **Front\-End knowledge:** Basic understanding of JavaScript, HTML, and CSS to grasp code\-level implementation aspects. **What we offer:** * Permanent contract. * Flexible start and end times. * Hybrid office\-remote model with two remote workdays per week. * Reduced working hours on Fridays, pre\-holidays, and during July and August. * 23 vacation days (\+1 day per year of tenure). * *Adsmubirthday*—a paid day off on your birthday. * In\-house training and professional growth through our Career Development Plan. * AdsmuAcademy (a customized internal learning platform for employees). * Team activities and *afterworks*. * English classes. * Gym membership benefits (WellHub). * Flexible compensation plan: meal vouchers, transportation allowance, and private health insurance. **Our core values:** * **Make things happen:** We apply reason to decision\-making, grounded in data. We manage initiatives end\-to\-end, focused squarely on outcomes. * **Walk, run, fly:** We fuel proactivity by executing ideas. We set ambitious goals, stay curious, and aren’t afraid to fail. * **Passionate players:** We work with positivity and passion in everything we do—persisting with pride in our work. * **Work together:** We build trusting relationships rooted in honesty. We listen, empathize, and respect others. Our culture aligns with universal values of freedom, cooperation, and self\-actualization. Every day, we strive to ensure equal opportunity for everyone—regardless of gender, ethnicity, nationality, sexual orientation, political or religious beliefs—and we will never endorse any discriminatory action. Adsmurai was founded in 2014 during a conversation among friends, and we continue striving to preserve and convey that positive spirit, making it a foundational pillar of our culture. \#dataanalyst \#marketingdigital