Description
**BAT is rapidly evolving into a global multi-category business. Our purpose is to create A Better Tomorrow™ by building a smoke-free world.**
**To achieve our ambition, we seek colleagues ready to join us on this journey. The future cannot wait—let’s build it together!**
**British American Tobacco Spain has an exciting opportunity for a Territory Sales Manager in Barcelona.**
**\*\*Salary and benefits will be discussed during the interview.**
This role is part of our Sales Force department. Your primary responsibilities focus on executing our brand plan and commercial cycle activities with excellence, driving growth in our Share of Market (SOM), IMS volume (sales to intermediaries), and in-store brand activations to strategically influence consumers. Additionally, we seek individuals committed to our business—and to retailers and intermediaries—to secure trade support and brand loyalty to BAT. This latter aspect is also a key duty in this position. Trade Promoters are the face of our company and must be able to convey BAT’s values and culture.
**Your key responsibilities will include:**
* Ensuring agreed coverage and call frequency for the assigned route, aligned with cycle plan activities and Area Sales Manager guidelines.
* Identifying opportunities and creating plans for all sales channels within the area.
* Commitment to key trade partners to achieve high levels of trade support and loyalty while improving understanding of the commercial environment.
* Competitive strategy: reporting all competitor activations or NPIs in the market. Ability to size these actions and recommend action plans.
* Cost management: completing all internal reports on fuel used, parking tickets, vehicle stock, etc., in accordance with BAT procedures.
* Keeping all required information records updated in the Company’s information systems—accurately, timely, and correctly.
* Daily connection to headquarters via UMTS to transfer information to the Company’s information systems, retrieve email, and keep them up to date.
* Maximizing resource allocation for SOM growth (121, POSM).
* Understanding the Company’s investment in the territory.
* Complying with and executing activities in accordance with laws and regulations related to environmental protection, occupational safety, and fire prevention, as well as the Group’s internal environmental, health, and safety standards and procedures.
**What are we looking for?**
* Minimum 2\-3 years’ experience in a similar role.
* University degree is an advantage.
* Full mobility to relocate when required.
* Intermediate\-advanced level of English.
* Functional knowledge and skills.
* Results orientation.
* Negotiation skills.
* Customer service orientation.
* Clear understanding of BAT’s commercial strategies.
* Cross-market knowledge.
* Intermediate\-advanced level of Microsoft Office (Windows) suite.
* Teamwork and cooperation.
* Self-motivation.
* Strong interpersonal skills.
* Critical and analytical thinking.
**What we offer you?**
* We offer a market-leading competitive annual bonus (subject to eligibility).
* Our benefits offering varies by country and includes diverse health plans, work-life balance initiatives, transportation support, and a flexible vacation plan with additional incentives.
* Your career path with us has no limits—it is driven by your aspirations. Join BAT and become part of an environment that fosters internal mobility and growth, where professional development is not just a promise but a reality we aim to build together. Seize the opportunity and take ownership of your development—your next chapter starts here.
* You will have access to online learning platforms and personalized growth programs to develop your leadership skills.
* We prioritize continuous improvement in a transformative environment, preparing ourselves for constant change.
**Why join BAT?**
We are one of the few companies recognized as a Global Top Employer by the *Top Employers Institute*, certified for providing excellent conditions for our employees.
Collaboration, inclusion, and teamwork underpin everything we do at BAT. We want every individual to grow and reach their full potential—regardless of gender, sexual orientation, marital or partnership status, gender identity, race, religion or beliefs, color, nationality, ethnic or national origin, disability, age, skills, experience, education, socioeconomic or professional background, veteran status, perspectives, or thinking styles. We firmly believe that embracing diverse talent makes us stronger and better prepared to achieve our business goals.
We view career breaks as opportunities—not obstacles. Through the Global Returners program, we support professionals wishing to re-enter the workforce after an extended absence (e.g., family care, parental leave, national service, sabbatical, or entrepreneurship).
We invite you to bring your unique contribution and discover what’s possible for you at BAT. Learn more about our acclaimed and award-winning culture and employee experience. *here*.
If you require reasonable accommodations or adjustments to perform at your best during the selection process, please let us know. We are fully committed to supporting you and making the necessary adaptations so you can demonstrate your full potential.
Job type: Full-time, Permanent
Salary: €1.00 per year
Work location: On-site