Paid Media Junior

Description

**PAID MEDIA JUNIOR** **Responsibilities** * Execute and manage digital advertising campaigns on Meta Ads (Facebook and Instagram) and other platforms under the supervision of the Paid Media Specialist. * Monitor campaign performance daily and propose optimization actions to improve results. * Set up campaigns, audiences, creatives, and conversions according to the defined strategy. * Monitor key KPIs (CTR, CPC, CPA, ROAS, conversions, etc.) and prepare periodic performance reports. * Collaborate on lead generation for company-owned stores, franchises, and multi-brand outlets. * Coordinate campaign implementation with the media agency and track agreed-upon actions. * Prepare creative briefs and coordinate with the design team to ensure proper campaign implementation. * Verify correct campaign tagging and measurement using Google Analytics and other analytics tools. * Keep dashboards and campaign-related documentation up to date. * Collaborate with the rest of the Marketing team on digital initiatives and cross-functional projects. **Requirements** * Bachelor’s degree in Marketing, Advertising, Business Administration, or a related field. * Additional training in Digital Marketing or Online Advertising is desirable. * 1–3 years of experience managing Paid Media campaigns. * Proficiency in Meta Business Manager and Google Analytics. * Advanced Excel skills. * Experience with Google Ads, Google Tag Manager, and WordPress is desirable. * Intermediate-to-advanced English proficiency. **Competencies** * Analytical ability and results orientation. * Attention to detail. * Organizational skills and effective prioritization. * Proactivity and eagerness to learn. * Ability to work collaboratively in a team. * Commitment to continuous improvement.