Offline TV Planner

Description

Job Summary: We are seeking an Offline Media Planner specialized in TV to develop strategic and tactical television campaigns for national and regional broadcast channels. Key Highlights: 1. You will work with renowned brands in a multidisciplinary team with a 360-degree perspective. 2. You will join a dynamic agency with strong growth potential. 3. You will enjoy a collaborative, flexible, and growth-oriented environment. DESCRIPTION We are looking to incorporate an **Offline Media Planner specialized in TV** into our team, with experience in strategic and tactical planning of national and regional television campaigns. You will work with some of the most recognized brands in the market as part of a multidisciplinary team with a 360-degree perspective. This position is critical to ensuring maximum coverage, efficiency, and consistency across our clients’ campaigns. #### **Responsibilities:** * Develop offline media plans, with a special focus on **linear TV** and **ATV**. * Analyze audiences, coverage, affinities, and optimize GRPs. * Define campaign strategy together with the account and strategy teams. * Monitor campaigns, generate reporting, and conduct post-campaign analysis. * Coordinate with media buying centers and media outlets. REQUIREMENTS #### **Requirements:** * Minimum 2 years of experience in offline media planning within an agency. * Advanced knowledge of television media: programming blocks, target audiences, GRPs, prime time, etc. * Proficiency with tools such as **Galileo, Tom Micro, Kantar, InfoAdex, or Instar Analytics**. * Strong analytical skills and results orientation. * Excellent communication skills, both oral and written. * Experience in print, radio, or outdoor media will be considered an advantage. #### **We Offer:** * Join a dynamic agency with strong growth potential. * Work with top-tier brands and high-impact campaigns. * A collaborative, flexible, and growth-oriented environment. * A professional development plan and continuous training. * Hybrid working model and social benefits.