Creative Growth Lead

Description

Summary: Seeking a creative, entrepreneurial, and AI-native freelance \ Highlights: 1. Shape brand voice and storytelling for innovative consumer products 2. Utilize AI tools for creative ideation and visual generation 3. Focus on speed, creativity, experimentation, and initiative Looking for a freelance “content \+ growth” profile to help develop and launch modern food/wellness consumer products. We are looking for someone who can help turn ideas into traction. The ideal profile is highly creative, entrepreneurial, AI\-native, and execution\-focused. Core objective: Help identify the best route to market for each concept and defining ideal first path to launch, by investigating: * target demographics * geographical focus markets * platform strategy * creative direction * content formats Responsibilities would include: * Creating short\-form content concepts (Instagram/TikTok) * Using AI tools for creative ideation and visual generation * Building fast marketing mockups and campaigns * Testing hooks, angles, and positioning * Helping shape brand voice and storytelling * Creating lightweight landing pages or launch assets What to keep in mind during the initial stages: * Consumer behavior and trends * Competitor landscape * Alternative potential go\-to\-market angles * Coordinating content calendars and launch flows * Identifying trends and opportunities in food/wellness/DTC * Potentially helping manage creator collaborations or UGC Important: We are not looking for polished corporate marketing. We value speed, creativity, experimentation, taste, and initiative. And following through with bets. Ideal tools/skills: * ChatGPT / Claude / Midjourney / Veo / Runway / Canva / CapCut / Figma / Manus * Strong understanding of TikTok / Instagram consumer behavior * Ability to combine strategy \+ execution * Comfortable working with ambiguity and early\-stage ideas * Bonus if experienced in DTC food, wellness, supplements, or lifestyle brands This is a freelance position, Barcelona preferred but not required. Potential for long\-term collaboration across multiple ventures. Job Type: Commission Work Location: Hybrid remote in 08001 Barcelona, Barcelona provincia