SAP Marketing Manager

Description

**WILL YOU TAKE ON THE CHALLENGE?** ------------------------ As the **SAP Marketing Manager**, you will join the **SEIDOR Marketing Team**. We believe in the power of ideas, creativity, and data to drive real impact. Our purpose is clear: to contribute to business growth and help more people understand who we are, what we do, and how we can help transform the world through technology. We work across many areas (communications, design, demand generation, product, sustainability) and always do so collaboratively—learning from each other and working closely with various business units. Here, every day is different: we create campaigns, launch content, organize events, analyze results, and, above all, seek new ways to connect with our audiences. If you are passionate about marketing, the technology sector, purpose-driven brands, and want to grow surrounded by people eager to change the world, this is your place. At SEIDOR, we don’t just do marketing—we create impact. Hybrid \- Barcelona **WHAT WILL YOU DO DAILY?** ------------------------------- Your main responsibilities will be: * Define, activate, and monitor the SAP Spain Marketing Plan: objectives, target audiences, messaging, budget, calendar, and KPIs. * Design and coordinate integrated demand-generation campaigns, combining digital channels, content, events, joint activities with SAP, and commercial activation. * Coordinate briefings, internal resources, agencies, vendors, and partners to ensure agile, consistent, and results-oriented execution. * Drive marketing content and assets for inbound, outbound, and sales support: success stories, reports, one-pagers, presentations, landing pages, and publications. * Manage segmentation, target accounts, and funnel traceability in collaboration with CRM, SDR, and sales teams. * Manage SAP marketing funds, including planning, eligibility, approvals, evidence collection, claims, reporting, and ROI analysis. * Prepare periodic reporting for the SAP Business Unit, Growth Marketing Spain, Global SAP Marketing, and internal committees. * Analyze results and propose improvements to optimize investment, conversion, pipeline, and business contribution. **WHAT DO WE EXPECT FROM YOU?** ------------------------- * **Education:** Bachelor’s degree in Marketing, Advertising, Communications, or related fields. A Master’s degree in Digital Marketing, Business Administration, or similar is a plus. * **Languages:** Advanced or bilingual English. Additional languages are valued positively. * **Technical/Functional Knowledge:** + Minimum 6 years of experience in marketing roles with increasing responsibilities. + Experience in B2B marketing within technology, consulting, or enterprise software. + Proficiency in marketing automation and CRM platforms (e.g., HubSpot, Salesforce). + Familiarity with the SAP ecosystem, partner model, and co-marketing dynamics with vendors. + SAP solutions: SAP ERP Cloud Private, SAP ERP Cloud Public, SAP S/4HANA, BTP, cloud, data, and by Line of Business: Finance, Supply Chain, HCM, CX, Spend Management, Data \& Analytics, or other functional areas. + Demand generation and pipeline acceleration. + Management of marketing funds, budgets, claims, and ROI. + Collaboration with Business Units, Sales, Pre-sales, Portfolio/Product Marketing, and Corporate Communications.