CRM Specialist

Description

Job Summary: We are seeking a professional to execute and optimize CRM strategies, enhancing customer relationships and contributing to business growth through personalized and automated communication. Key Highlights: 1. Integration into a leading digital marketing team specializing in health e-commerce. 2. Continuous training and a professional development plan. 3. A collaborative work environment with real impact on client strategy. Atida Mifarma is Spain’s leading online pharmacy, part of the Atida Group—the European leader in health and wellness e-commerce. Our mission is to bring high-quality pharmaceutical care to everyone, offering a simple, expert, and trustworthy shopping experience. Job Mission Execute and optimize CRM strategies to improve customer relationships across the entire customer lifecycle, contributing to business growth through personalized, automated, and results-oriented communication. Main Responsibilities **Campaign Implementation** * Design, execute, and monitor CRM campaigns based on customer segmentation and defined objectives (email marketing, push notifications, SMS, etc.). **Customer Segmentation and Data Analysis** * Work with customer data to identify key segments and personalize communication according to interests, purchase behavior, and other relevant attributes. **Performance Analysis and Reporting** * Measure and analyze campaign performance to deliver insights that support strategic adjustments and identify improvement opportunities. **Process Automation** * Implement and manage automated CRM workflows to optimize customer interactions across various touchpoints (lifecycles). **A/B Testing and Continuous Improvement** * Conduct A/B tests on campaigns and segmentations to evaluate and enhance effectiveness, aligned with KPIs defined by the CRM Manager. **Opt-Out Management** * Manage customer opt-outs across all stores, ensuring compliance with established procedures. **Cross-Functional Support** * Coordinate with the creative team to adapt messaging per customer profile and provide ad-hoc behavioral analysis support. **Education** * Bachelor’s degree in Marketing, Advertising, Business Administration, Statistics, or a related field. **Experience** * 2–3 years of experience in a similar role (CRM, email marketing, or marketing automation). * Experience in an e-commerce environment is highly valued. **Technical Skills** * Proficiency with CRM and marketing automation platforms (e.g., Klaviyo, Salesforce Marketing Cloud, HubSpot, Braze, or similar). * Knowledge of customer segmentation and campaign data analysis. * Familiarity with analytics tools (e.g., Google Analytics or similar). * Intermediate-level Excel / Google Sheets skills for reporting results. **Competencies** * Analytical ability and data-driven mindset. * Organization, autonomy, and attention to detail. * Effective communication and teamwork. * Proactivity and eagerness to learn in a dynamic digital environment. What We Offer * Join a growing digital marketing team within a European leader in health e-commerce. * Permanent contract. Estimated salary range: €20,000 – €23,000 gross annually, adjustable based on profile and experience. * Continuous training and a professional development plan. * A collaborative work environment with real impact on client strategy. * Flexible compensation (meal card, transportation card, private health insurance, etc.). * Permanent remote work every Friday. * Birthday leave day. * 23 working days of vacation per year. * Free coffee and herbal teas in the office. * Numerous company-organized activities with colleagues. * Office located in the city center. * Young and dynamic work environment. Selection Process If your profile matches our requirements, we will contact you for an initial conversation. The process includes an HR interview and a technical interview with the Marketing team. *At Atida, we promote equal opportunities and diversity within our teams. All applications will be evaluated without distinction based on gender, age, origin, sexual orientation, or any other personal condition.*