CRM Specialist

Description

Job Summary: Atida is seeking a professional to execute and optimize CRM strategies, enhancing customer relationships and contributing to business growth. Key Highlights: 1. Join a growing digital marketing team 2. Continuous training and professional development plan 3. Collaborative work environment with real impact on strategy Atida is Spain’s leading online pharmacy, part of the Atida Group — a European leader in health and wellness e-commerce. Our mission is to bring high-quality pharmaceutical care to everyone, with a simple, expert, and trustworthy shopping experience. Job Mission Execute and optimize CRM strategies to improve customer relationships throughout their entire lifecycle, contributing to business growth through personalized, automated, and results-oriented communication. Main Responsibilities **Campaign Implementation** * Create, execute, and monitor CRM campaigns based on customer segmentation and defined objectives (email marketing, push notifications, SMS, etc.). **Customer Segmentation and Data Analysis** * Work with customer data to identify key segments and personalize communication according to interests, purchase behavior, and other relevant attributes. **Performance Analysis and Reporting** * Measure and analyze campaign performance to provide insights that enable strategy adjustments and identification of improvement opportunities. **Process Automation** * Implement and manage automated CRM workflows that optimize customer interaction across various touchpoints (lifecycles). **A/B Testing and Continuous Improvement** * Conduct A/B tests on campaigns and segmentations to evaluate and optimize effectiveness, aligned with KPIs defined by the CRM Manager. **Opt-Out Management** * Manage customer opt-outs across all stores, ensuring compliance with established procedures. **Cross-Functional Support** * Coordinate with the creative team to adapt messaging per customer profile and support ad-hoc behavioral analysis. **Education** * Bachelor’s degree in Marketing, Advertising, Business Administration, Statistics, or related field. **Experience** * 2\-3 years of experience in a similar role (CRM, email marketing, or marketing automation). * Experience in an e\-commerce environment is highly valued. **Technical Skills** * Proficiency with CRM and marketing automation platforms (e.g., Klaviyo, Salesforce Marketing Cloud, HubSpot, Braze, or similar). * Knowledge of customer segmentation and campaign data analysis. * Familiarity with analytics tools (e.g., Google Analytics or similar). * User-level proficiency in Excel / Google Sheets for reporting results. **Competencies** * Analytical ability and data-driven mindset. * Organization, autonomy, and attention to detail. * Effective communication and teamwork skills. * Proactivity and eagerness to learn in a dynamic digital environment. What We Offer * Join a growing digital marketing team within a European leader in health e\-commerce. * Permanent contract. Indicative salary range: €20,000 – €23,000 gross per year, adjustable based on profile and experience. * Continuous training and professional development plan. * Collaborative work environment with real impact on customer strategy. * Flexible compensation (meal card, transport card, private health insurance, etc.). * Permanent remote work every Friday. * Birthday leave day. * 23 working days of vacation per year. * Free coffee and herbal teas in the office. * Multiple company activities with colleagues. * Offices located in the city center. * Young and dynamic environment. Selection Process If your profile matches our requirements, we will contact you for an initial conversation. The process includes an HR interview and a technical interview with the Marketing team. *Atida promotes equal opportunities and diversity within our teams. All applications are evaluated without distinction based on gender, age, origin, sexual orientation, or any other personal condition.*