CRM Analyst

Description

At **Cabify**, we believe a new form of urban mobility is possible: an ecosystem that enables fewer private cars on the streets, more sustainable vehicles, and more efficient routes. Cities whose streets are designed by and for people—not for cars. Products and services that generate economic, social, and environmental value through sustainable and efficient mobility alternatives. And it’s not just that we believe in it—we work the magic to make it happen. If you share this purpose with us, keep reading… because this is your place! **Job Mission** Within the **Marketing team**, we’re looking for the ideal candidate to join as a **CRM Analyst** for the local department. Your mission will be to maximize user engagement and retention across Cabify’s user base (riders, drivers, and corporate clients) through CRM strategies and actions that effectively communicate our brand’s value proposition. ️ How will you help us fulfill our mission? * Define, execute, and iterate the CRM strategy—aligned with business objectives—to ensure their successful delivery. * Ensure the CRM strategy aligns with full-funnel objectives, guaranteeing coordination across awareness, acquisition, and engagement channels. * Analyze CRM strategy performance. Based on analysis of flows and communications, identify opportunities and propose improvements and tests to implement. * Guarantee planning, quality control, execution, and timely delivery of campaigns and projects under your responsibility. * Coordinate internally with production teams to deliver communication campaigns effectively and on time. You’ll collaborate most closely with Global and Local Marketing and Growth teams (in each market where we operate). * As a Braze or similar marketing automation tool expert, ensure we fully leverage our primary working tool. We’d love to hear your suggestions for process improvements to increase efficiency and drive daily innovation. * Safeguard the integrity and efficiency of your market’s CRM database, ensuring strategies and executions minimize adverse impacts on performance and contribute to optimized data management for decision-making. What we’re looking for * Bachelor’s degree in Marketing, Business Administration, Economics, or related field. * 2–5 years of experience in roles aligned with these responsibilities. * Proficiency in CRM tools (required); Braze preferred. * Strong analytical and data interpretation skills (required). * Proficiency in Office and Google Suite (required). * Copywriting knowledge (not mandatory). * Knowledge of HTML, CSS, Liquid (not mandatory). ✨ **Why Cabify is your best choice?** * Permanent contract with competitive salary. * Well-being bonus for health and retail use. * Flexible start and end times. * Fun team events. * Monthly credit for use in our app. * Fresh fruit and coffee available in the office to recharge. Cabify is proud to be an equal opportunity workplace. We celebrate diversity and are committed to creating an inclusive environment for all individuals, regardless of origin, gender, religion, sexual orientation, age, or ability. Join us!