Description
We at **Fritz\&Muller** are partnering with a leading company in the textile industry, with a strong presence in the retail channel, to search for a **Digital Marketing Manager**.
The selected candidate will be responsible for defining and developing the brand’s digital marketing strategy, enhancing its visibility, driving online channel growth, and improving customer experience — always aligned with the brand identity.
**Key Responsibilities**
* Define and execute the company’s digital marketing strategy.
* Plan and supervise campaigns across various digital channels (SEO/SEM, online advertising, social media).
* Drive online sales channel development and digital advertising investment, in coordination with the commercial team.
* Oversee the brand’s digital presence and its associated channels.
* Analyze performance metrics and propose continuous improvement actions.
* Nurture digital relationships with customers and the brand community.
* Coordinate with internal teams and external collaborators.
* Provide cross-functional oversight of the creative team.
**Requirements**
* Prior experience in similar digital marketing leadership roles, preferably in fashion, retail, or consumer goods, with international exposure.
* Proficiency in digital analytics and management tools.
* Experience leading teams and collaborating with external vendors.
* Advanced English proficiency.
* Analytical, solution-oriented profile with leadership capabilities.
* Degree in Marketing, Business Administration, Communications, or related field.
**What We Offer**
* Opportunity to join an industry-leading company with international reach.
* A stable, high-impact project with direct visibility to senior management.