Innovation in Automotive: Turning Problems Into Products

🚗 **Innovation in Automotive: Turning Problems Into Products** Where bold ideas meet real engineering. This fast-moving 2-hour session uncovers how innovation actually comes to life inside leading automotive companies - from the spark of a problem to a product in production. Dive into frameworks that help teams spot meaningful challenges, generate breakthrough ideas, and transform concepts into working prototypes and market-ready solutions. With real-world examples across hardware, software, and process innovation, you'll follow the journey from customer need → idea → prototype → launch, and discover what separates creative thinking from true innovation. **➡️ If you want to build the future, this is where it begins.**