**Accenture Song** is where experiences are designed to improve people's lives. We reimagine industries, products, and services. If you believe our clients will only gain relevance through technology and digitalization, your place is with us. . We are looking for a candidate with solid experience in digital analytics, specialized in the implementation and utilization of data using **Adobe Analytics** and **Adobe Experience Platform Data Collection**. This role will be key in designing, implementing, and optimizing digital data collection strategies, ensuring traceability and data quality necessary for strategic decision-making. We are seeking a Senior Data Analyst with experience in **Adobe Analytics and Adobe Experience Platform Data Collection**. This person will be responsible for designing, implementing, and optimizing digital data collection strategies, ensuring traceability and data quality required for strategic decision-making. This role is essential in providing the business with full visibility into user behavior across digital channels, helping drive data-driven decisions and improve customer experience. **Responsibilities:** * **Implementation of Adobe Data Collection**: Configure and maintain pixel implementation for campaigns. * **Management of Adobe Analytics:** Administer report suites, custom dimensions, events, and segments within Adobe Analytics, ensuring accurate measurement of key KPIs. * **Creation of reports and data collection in Adobe Analytics** * **Design of tracking strategies:** Define digital tracking strategies, including tagging guidelines for new developments or websites. * **Validation and data quality**: Conduct testing, validation, and data audits to ensure consistency and accuracy of collected information. * **Continuous optimization:** Analyze implementation performance and propose improvements to optimize data load, structure, and usability. * **Documentation:** Maintain clear and up-to-date documentation of implemented solutions, enabling scalability and cross-functional understanding \#LI\-EU **Requirements:** o Experience in roles related to digital analytics, with focus on data implementation and utilization in Adobe Analytics. o Technical skills: Practical experience with Adobe Experience Platform Data Collection Proficiency in Adobe Analytics, including advanced analysis, dashboard creation, and use of Analysis Workspace ### **Benefits and compensation** At Accenture, a company recognized as a Great Place To Work®, we support a hybrid work model that, thanks to technology and our facilities, allows us to maintain the essential human connection needed to work effectively with our teams and clients. This connection enables us to preserve our culture of inclusion and diversity and, according to Refinitiv, be the most diverse company in the world. Additionally, we offer other benefits such as:* Medical, life, and accident insurance * Medical services and wellness programs * Flexible compensation program and stock purchase * Flexibility programs (working hours, free days, vacations...) * Individualized training path * Sustainability programs and Accenture Foundation * Employee networks supporting diversity * Other benefits: Bankinter office with special conditions and profit sharing