Job Summary: We are looking for a CRO Specialist to lead conversion optimization, analyzing friction points and designing strategies for a consistent omnichannel experience. Key Highlights: 1. Lead the conversation around value proposition, trust, and experience. 2. Analyze and optimize conversion across digital and offline funnels. 3. Design and prioritize experiments with a focus on real economic impact. 🌍 **We’re revolutionizing energy to change the world** At **Octopus Energy**, we’re not a traditional energy supplier. We’re a team of passionate people working every day to make energy **100% renewable, accessible, and fair for everyone**. We believe in **technology and innovation as drivers of change**. We aim to transform how the world consumes energy—removing barriers, simplifying processes, and delivering a more human, transparent service. That’s why our commitment is clear: **clean energy must be the norm, not the exception**. To achieve this, we combine sustainability with a people-centric approach—delivering exceptional service and building an incredible team that shares our vision. 💡 **But none of this would be possible without people like you**. To keep growing and transforming the market, we seek talent eager to make a difference. If you want to be part of this change, contribute your energy, and help build a greener future—**what are we looking for?** At Octopus Energy, we’re seeking a **CRO Specialist** who understands conversion for what it truly is: the result of a powerful value proposition, a consistent experience, and flawless execution across all touchpoints. This role is about understanding **why our business converts the way it does, what frictions exist, and what we’ll do about them**. That’s why we’re looking for someone to lead the conversation around value proposition, trust, pricing, brand, and omnichannel experience. You’ll be the *owner* of conversion at Octopus Spain—from first impression of an ad, through sale and installation, to post-sale cross-sell. You’ll work hand-in-hand with Marketing, Product, Pricing, Sales, Operations, and international teams, reporting directly to the Growth Manager. Your mission will be clear: **make every interaction with Octopus more meaningful, more coherent, and more impactful for the business.** **We call it the ‘Octopus Effect’** Working at Octopus Energy means being part of a company where culture truly matters. We champion autonomy and real accountability. We value radical honesty and continuous learning. We believe in technology as a lever for impact. We want curious, humble people with ambition to improve every day. ### **📋 What You’ll Do at Octopus** * Analyze and optimize **conversion** across all our digital and offline funnels. * Redefine the **entire customer journey**: web → lead → sale → installation → upsell. * Identify **real friction points** (not just superficial ones). * **Connect** marketing, sales, and operations data to gain a holistic view. * **Design** and prioritize experiments with a focus on real economic impact. * Propose improvements to value proposition, messaging, pricing, bundles, and experience. * Work closely with design, product, and international teams. * Build a scalable, continuous experimentation system aligned with business growth. ### **📝 What You’ll Need** * +5 years leading CRO or growth strategies with direct business impact. * Proven experience optimizing complex funnels (ideally eCommerce or hybrid models). * Proficiency in digital analytics (GA4, behavioral tools, CRM). * Ability to connect data to strategic decisions. * Experience working in demanding, agile, high-growth environments. * High proficiency in both Spanish and English. 💡 It’s a plus if… * You’ve worked in high-growth or scale-up environments. * You have experience with hybrid business models (digital + sales team). * You’ve optimized complex funnels with multiple touchpoints. * You’re comfortable influencing strategic decisions beyond the digital channel. * 📌 Position Details * 🏢 **Office:** Valencia or hybrid * 👋 **Start date:** Immediate * 📄 **Contract type:** Permanent * + **Working hours:** Full-time * 💶 **Salary:** Wondering about the salary for this role? Just ask us! In a call with our Talent team, it’s something we always discuss—because we genuinely want your experience to align with the right compensation. The reason we don’t advertise it is simple: we offer genuine flexibility and never want salary to be a reason someone hesitates to apply to Octopus. For us, finding the perfect octo-fit is what matters most. **Other benefits:** * 💰 Octopus Energy stock options * + Breakfast and fresh fruit in the office * 🏡 Flexible benefits (meal card, transport, childcare, private health insurance…) * 🚗 EV purchase support * 🏦 Pension plan * 🎓 Professional development * 🎉 Fun, dynamic, inclusive workplace * 🍽️ Events: "Family Dinners" and many more team experiences ### **💖 Why You’ll Love Working Here** * At Octopus Energy, we do things differently. We believe in a workplace where you can be yourself, grow professionally, and feel part of a team that truly wants to change the world. * 🏆 We’re a Great Place to Work! On Glassdoor, we’ve been recognized as one of the top 50 best companies to work for—and our culture has been highlighted repeatedly. * 🎙️ Want to learn more about how we work? Listen to our CEO on this podcast about our culture and values. **📩 Ready to join the change?** If you want to be part of this project **and help build a greener future**, send us your application! 🌱 📧 **Attach your CV**, and if your profile fits, we’ll get in touch. We can’t wait to meet you! 😊 We may use artificial intelligence (AI) tools to support parts of the hiring process, such as reviewing applications, analyzing resumes, or assessing responses. These tools assist our recruitment team but do not replace human judgment. Final hiring decisions are ultimately made by humans. If you would like more information about how your data is processed, please contact us.