Performance Creative Strategist

Description

Job Summary: Ucademy is seeking a Creative Strategist with a performance mindset to transform insights into ads and build a performance creative system. Key Highlights: 1. Creativity that directly impacts business and growth. 2. Autonomy and space to build a testing and scaling system. 3. Key work on Meta Ads, YouTube, and TikTok with real impact on results. **HELLO ROCKSTAR!!!** At Ucademy, we’re looking for someone who understands one crucial thing: **Today, growth is creativity.** But not just any creativity. We’re not looking for pretty ideas only. We’re looking for someone capable of turning: * insights into ads * data into hypotheses * concepts into assets that are launched, tested, optimized… and scaled We want someone who combines creative strategy \+ performance mindset \+ real execution. Someone who doesn’t stop at the deck—but enjoys bringing everything down to earth: hooks, copies, videos, UGC, landing pages, variations… **Creativity that impacts business.** This role will be pivotal in building our performance creative system—primarily on Meta Ads, but also on YouTube, TikTok, and other channels. If you’re obsessed with understanding why something works, generating volume with intention, and turning creativity into competitive advantage… keep reading. **Your Mission** You’ll work hand-in-hand with Brand and Paid teams to turn creativity into a real lever for growth. **This means:** * Identifying opportunities * Turning data into actionable ideas * Creating high-converting assets * Building a system of continuous experimentation Here, creativity is not decoration. It’s growth. What You’ll Do ### **Think like a strategist…** You’ll develop creative approaches for acquisition, awareness, and consideration campaigns. You’ll translate insights into: * communication angles * hooks * creative concepts * narratives * testing frameworks * conversion-focused messaging Identifying what to say, how to say it, and how to make it perform. ### **…and execute like a builder** We don’t just want thinking—we want production. You’ll play a key role in creating: * static ads * performance videos * UGC assets * hooks and openings * scripts * copies * variations ready for testing You’ll move quickly and intentionally from insight → asset → iteration. ### **Build a system (not isolated assets)** You’ll collaborate with Paid to design a testing system across: * hooks * messages * CTAs * formats * storytelling * UGC * visual approaches Test extensively, learn fast, scale what works. ### **Elevate message and conversion** You’ll create: * advertising copy * landing pages * emails * lead-generation messages Each asset crafted with clear business intent. ### **Read data as a creative advantage** You’ll analyze: * campaign performance * audience behavior * trends and competition Understanding what works, why… and what to test next. We don’t seek intuition without data. We seek creative judgment grounded in logic. How Success Will Look ### **30 days: Understand and activate** * You understand the product, audiences, and current system * You identify quick wins * You launch your first iterations Goal: Start generating impact quickly ### **60 days: Build** * You consistently generate creative proposals * You organize the production and iteration system * You define logical testing lines Goal: Leave your mark on the system ### **90 days: Scale** * You elevate creative quality and speed * You build a robust testing system * You directly impact results Goal: Become a key piece of growth **What We’re Looking For** * 2 years in creative strategy, performance creative, or similar * Real experience in performance creatives (not just branding) * Ability to think \+ execute * Strong creative judgment oriented toward results * Experience with Meta Ads (YouTube and TikTok highly valued) * Solid copywriting and storytelling skills * Understanding of metrics: CTR, Hook Rate, CVR, CPA, CAC, ROAS * Ability to read data and turn it into decisions * Fast, autonomous, and solution-oriented profile * Portfolio demonstrating real impact **You’ll blow us away if you also…** * Use Figma, Canva, CapCut, or Adobe * Can produce without always relying on others * Have experience working with UGC and creators * Use AI for ideation, production, and testing * Know tools like Runway, Arcads, AdCreative, etc. * Have a strong audiovisual eye * Can generate volume without sacrificing quality **How You Are** * You see creativity as growth—not aesthetics * You don’t stop at the idea—you execute * You enjoy launching, iterating, and improving * You have creative hunger * You think in terms of volume \+ judgment * You balance speed and business needs * You’re autonomous, proactive, and solution-oriented * You thrive in fast-paced, evolving environments **What We Offer** Everything that makes Ucademy uniquely Ucademy: Salary: €23k gross per year Private health insurance Flexible compensation via Payflow ️ Wellness program (gym, physiotherapy, etc.) Events, team buildings, and constant good vibes Real training and growth opportunities Internal coaching **And, above all:** A culture where you can propose, fail, and grow High autonomy and space to build Creativity with real business impact Are you ready for the adventure? We’d love to meet you!